Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes
Twitter has up to date the show of the ‘Bookmark’ possibility within the app, which is one among a number of key fixes that Elon Musk had requested in latest weeks, as a method to assist increase in-app engagement.
As you’ll be able to see, on this new format, the Bookmark button has been added to the decrease operate show if you develop a tweet. That, ideally, will get extra individuals utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.
See a Tweet you need to save for later? It ought to be simple!
Now on iOS, you’ll be able to Bookmark a Tweet from the Tweet particulars — no extra faucet to share, faucet to save lots of. And if you Bookmark a Tweet, you’ll be able to immediately entry your entire saved Bookmarks. https://t.co/sX2O4sFbBq
— Twitter Assist (@TwitterSupport) January 20, 2023
Just a few weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers seemingly didn’t know that it even existed. The worth of Bookmarks is that it offers one other means to work together with a tweet that you could be be involved in, however could not essentially ‘Like’, as such.
There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, in addition to using the center icon for the choice. In lots of, if not most, instances, a coronary heart in all probability doesn’t signify the intent of why an individual would possibly faucet on that button, which is why Elon is pushing Bookmarks instead, and a method to tag and flag objects for later reference.
Additionally this:
Sure, that might be added in an upcoming launch. Additionally, in case your tweet is bookmarked, it is going to be handled as a “quiet like” and increment your likes counter.
— Elon Musk (@elonmusk) January 20, 2023
So Bookmarks can even be counted as Likes. Sort of. I don’t understand how that works.
Will which have any actual influence on tweet engagement?
Most likely not, however once more, Elon appears to be of the idea that bookmarks – like Neighborhood Notes and verification ticks – are literally way more worthwhile than you or I understand.
Perhaps he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers participating with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs shifting ahead, as a consequence of its influence on tweet attain (given they’re counted as Likes).
Or it doesn’t. Both means, in all probability not a serious expenditure of time and power from Twitter’s dev staff to strive it out – although given the quantity of smaller errors and points which are filtering by means of Twitter’s programs proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration model finally ends up producing the most effective work.
I imply, Twitter’s actually pumping issues out, and getting updates to market sooner than ever. However most should not 100%.
Undecided I’d really feel comfy if that very same method was being utilized to, say, self-driving automobiles. Or rockets.
