Twitter Publishes 2023 Advertising Calendar to Help with Marketing campaign Planning
Seeking to map out your content material calendar for the 12 months forward?
This may assist – Twitter has printed its annual occasions calendar, which highlights the entire key dates and celebrations that you simply want to bear in mind in your planning.
The interactive calendar offers a stable overview of vital dates, which might help in your technique. You may also filter the listing by area, and by occasion sort.
You may also obtain any particular itemizing, although the obtain itself is fairly fundamental – you don’t get, like, a fairly calendar template that you could stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical information, however isn’t as cool wanting.
Both method, it might assist in your course of, as you map out your 2023 strategy.
Along with this, Twitter’s additionally printed an summary of a number of the main occasions that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the more moderen chaos on the app.
As per Twitter:
“We’re shifting extra shortly than ever, and we’re nonetheless the place folks flip to see and speak about what’s taking place. A terrific instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with every part from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed international mDAU acceleration in This fall to 253.1M, pushed by a median sign-up charge of greater than 1 million new day by day customers throughout This fall2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major bounce on the 238 million mDAU that Twitter reported in Q2 final 12 months, its final market replace earlier than the sale went by.
It’ll be attention-grabbing to see if that utilization stage holds, as Twitter works by its newest modifications and updates.
You may take a look at Twitter’s 2023 advertising and marketing calendar right here.