Twitter Provides Tweet Bookmark Rely to Particulars View

I’m undecided what it’s concerning the minor tweet particulars that Elon Musk believes will change the way in which that folks understand tweets, however he appears fairly centered on giving customers increasingly more context about how their tweets are shared, or not, within the hopes that it’s going to set off extra curiosity in tweeting extra usually.

Twitter’s newest replace on this entrance is a new show of tweet bookmarks inside the particulars show – i.e. the itemizing of tweet data you see once you faucet by way of to increase a tweet.

Tweet bookmarks

As you’ll be able to see on this instance from reverse engineering professional Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, with the intention to see:

  • Whole retweets
  • Whole quote tweets
  • Whole likes
  • Whole bookmarks

There’s additionally the tweet view rely, which Twitter rolled out in December, and was additionally initially tacked onto the tip of that decrease stat line, earlier than Twitter up to date the format in January, as a result of it seemed too clunky like this:

Twitter view counts

However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not notably useful as a stat. Although extra information is at all times higher. Perhaps there’s some perception to be gleaned from every completely different factor.

So why is Twitter including a bookmarks counter in any respect?

Effectively, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how individuals work together with tweets, that may make individuals extra inclined to share extra usually.

Again in December, Elon tweeted that he felt the bookmarks perform had been hidden behind an ‘obscure UI’, which had possible stopped many customers from using it. He then vowed to make bookmarks an even bigger factor, whereas additionally trying so as to add bookmarks into every tweet’s like rely.

It appeared that Elon was attempting to spice up bookmarks as an alternative choice to likes – as a result of typically there may be content material that you just’re excited by studying, however you don’t essentially need to ‘like’ as such.

However then once more, counting bookmarks as ‘quiet likes’ implies that you’re successfully amplifying that content material both method, which considerably negates the alternate performance argument.

I’m not completely certain what the motivation is, however now, you’ll have extra context as to how individuals are interacting together with your tweets, and possibly, in future, bookmarks will likely be utilized another way to dictate algorithmic attain.

Or one thing. I don’t know – all I do know for certain is that bookmarks now have their very own counter. In some circumstances, that could be an fascinating information level.