The 25 Eye-Opening Podcast Statistics You Must Know in 2023

Whereas podcasting has all the time been seen as a distinct segment software which can or will not be related from a advertising and marketing perspective, with yearly we see increasingly content material creators and types leveraging podcasting for enterprise. I even have been investing extra time into my very own Your Digital Advertising and marketing Coach podcast and as I take heed to different podcasts listed in my 11 Greatest Social Media Advertising and marketing Podcasts publish, I believed it was time to persuade you to contemplate podcasting for enterprise by means of this publish on podcast statistics.

Let’s now take a step again in historical past to place the present podcast trade in perspective earlier than we take into account the newest podcast statistics.

I is likely to be getting older myself right here as a GenXer, however most of us who’re just a little bit older keep in mind the times when households would collect across the radio to listen to varied packages. These may have been information, politics, climate, non secular programming, or good old style enjoyable. Mother and father and youngsters would struggle over what station to take heed to, identical to they did the TV distant.

The instances are a changin’, although. More and more individuals are turning to a brand new supply of audio content material that’s combating for share of time: Podcasting. Most individuals take into account that the time period originates from the truth that, initially, these pre-recorded audio packages have been designed for the iPod and MP3 participant of yesteryear. And initially, they have been a really area of interest media product centered across the impartial voices who positioned their packages in Apple iTunes.

As we speak it’s protected to say that podcasts have grow to be an everyday a part of worldwide media consumption. As well as, they’ve grow to be a chance for us as entrepreneurs to achieve goal clientele particularly since each iPhone consists of the Apple Podcasts app by default. All the different main expertise and media gamers have additionally been investing in attracting the podcast viewers, from the creation of Google Podcasts for Android telephones to the enhancement apps corresponding to Amazon Music, iHeartRadio, and Spotify to higher help podcasts.

Let’s take a look at some podcast statistics to contemplate, starting with the sheer quantity of podcasts that exist.

Podcast Statistics: The Provide Perspective

As a normal rule, social media networks are leveling off in market share and saturation. In any case, most Individuals have a Fb account, and that features adolescents with their Instagram, Snapchat, and/or TikTok account. Likewise, different networks like YouTube have gotten ubiquitous channels for self-expression. Nonetheless, as these podcast statistics will present, Podcasting is a rising and engaging medium for entrepreneurs and companies.Extra importantly for these of us that need to stick out and be present in a crowded digital area, the quantity of podcasts that exist are about 0.1% of the full quantity of blogs that exist! That’s a chance that’s making podcasting a really engaging initiative for a lot of entrepreneurs. In truth, the keynote at a latest podcasting convention I attended introduced that there have been extra podcast listeners than Spotify listeners. Clearly podcasting as a mass medium has arrived. The query is: When will YOU begin a podcast?

1. There are practically 2.5 million podcasts listed in Apple podcasts.

That’s numerous podcasts, nevertheless it’s essential to do not forget that there are lots of inactive podcasts. When you rely an inactive podcast as one which hasn’t revealed a brand new episode in 90 days, that 2.5 million podcasts quantity drops dramatically to exhibiting that:

2. Solely round 450,000 podcasts are lively.

Although solely round 20% or so of podcasts can be thought-about an lively podcast, over time they’ve culminated within the publication of:

3. Greater than 71,000,000 episodes exist in podcast feeds.

What this implies is that for the typical listener, just by doing a search of their favourite podcast participant they’re certain to discover a podcast episode that pursuits them.

And this isn’t just for an English-speaking viewers. Even since again in 2018,

4. Podcasts can be found in over 100 languages.

That’s extra languages than most social networks have out there. And it isn’t shocking, contemplating that with a view to make a podcast all you really want is a strategy to report and edit audio, and a strategy to distribute it. Because of this wherever yow will discover high-speed web entry and constant electrical energy, folks with one thing to say can simply produce content material. One can solely assume that there are podcasts out there in additional languages, given the unfold of web entry worldwide.

Podcast Statistics: The Demand Perspective

That’s numerous podcasts that exist, however who’s listening to them and the way typically are podcasts being consumed? Let’s begin by asking what number of Individuals have ever listened to a podcast. This reply hints on the development that podcasting continues to point out:

5. 62% of Individuals aged 12 and over have listened to a podcast in 2022, up from 57% in 2021.

Podcasts might need as soon as been one thing of a distinct segment curiosity, however each day, weekly, and month-to-month podcast listeners are growing, and the podcast trade incorporates a very monumental vary of pursuits and concepts. Whether or not these numbers point out folks listening to podcasts on a month-to-month foundation or folks listening to podcasts on their sensible speaker each morning throughout their bathe, the reality of the matter is that podcasts are gaining traction as a helpful strategy to go the time. Even with out having one thing to contribute to the most well-liked podcast style, or devoted weekly podcast listeners, a podcast is usually a helpful software to develop your viewers and keep your on-line presence. 

When requested for his or her most up-to-date podcast listening habits, 

6. 41% of Individuals aged 12 and over have listened to a podcast within the final month.

7. 28% of Individuals aged 12 and over have listened to a podcast within the final week.

Each of the above numbers come from the Edison Analysis Infinite Dial report that was created in collaboration with Triton Digital.

These numbers are up considerably from an earlier era: Solely 9% of the inhabitants surveyed have been month-to-month podcast listeners again in 2008 whereas solely 7% mentioned they listened to a podcast within the final week again in 2013.

As far has how a lot time is spent to listening to podcasts, One research discovered that

8. Greater than 80% of podcast listeners (82.4%, to be actual) spend upwards of seven hours in a median week listening to their favourite podcast listening app.

The typical podcast person is a devoted one; podcast audio listeners overwhelmingly spend an excessive amount of time every week listening to podcasts by means of their favourite apps. To totally perceive podcast development, although, it is very important perceive {that a} podcast obtain doesn’t essentially equate to a pay attention. Information reveals that listeners are fairly explicit about what they take heed to on a weekly foundation. The hours of podcasts will not be essentially consumed by means of quite a few totally different channels, however could as an alternative be extra tightly honed in. That is demonstrated by the next: 

Apparently sufficient, although, one other stat reveals that whereas there is likely to be numerous hours of podcasts being consumed on common, the variety of podcasts that individuals take heed to often are restricted in quantity. In truth,

9. On common, solely 8 totally different podcasts are listened to weekly.

What this implies is that whereas with website positioning there’s all the time competitors however enormous search demand, for podcasting you all the time should remember that the listener is just not going to subscribe to dozens of podcasts, so you must make yours interesting – and proceed to take action over time.

On a podcast episode foundation, the most well-liked size of podcast episodes, in response to podcast insights from the podcast host Buzzsprout, reveals that:

10. 32% of podcast episodes are between 20 and 40 minutes lengthy.

What these numbers inform us, then, is that podcasting is turning into a significant pressure in media consumption.

So, who listens to podcasts, anyway?

In addition to the truth that there are lots of people listening to podcasts, as followers of media tendencies and as entrepreneurs we need to know what the demographics are amongst listeners. Listed below are some fundamentals in regards to the typical podcast listener.

We’re discovering that podcasting appears to be favored by a youthful viewers:

11. 50% of Individuals between 12 and 34 years outdated surveyed listened to a podcast within the final month.

The grownup inhabitants within the U.S. will not be the one inhabitants included in podcast listener statistics. As an alternative, folks as younger as 12 have demonstrated an curiosity in podcasts, with month-to-month listeners from all ages and walks of life. Half of these surveyed acknowledged listening to a whole podcast throughout the final month, maybe largely due to the openness of the podcast market. From well being meals podcasts hosted by well being meals manufacturers, to life-style podcasts managed by influencers, avid podcast followers and newcomers alike can discover one thing they’re curious about. The appearance of in style podcast platforms, together with Spotify and Apple podcasts definitely doesn’t harm, as having a conveyable system makes podcast listenership simple to return by. 

12. 40% of these beneath age 55 pay attention month-to-month.

By far, that is the most important American section to be listening to a podcast month-to-month, and it’s 8% increased than the all-ages listening fee. A part of this, after all, has to do with total expertise utilization. Older folks nonetheless spend extra time listening to or watching old style broadcast tv. They have a tendency to make use of computer systems for electronic mail and checking up with their grandchildren. A number of extra are on Fb or YouTube, however they aren’t typically on-line for a lot of hours each day, nor do they personal as many smartphones because the youthful set.

13. 67% of podcasts assume an viewers between the ages of 18 and 44.

And as a rule, these are the folks more than likely to pay attention. That’s as a result of podcast listeners are usually technologically savvy. You need to search for a great podcast with a view to discover one; it isn’t one thing that’s in your face on a regular basis, not like different types of on-line media.

14. 45% of podcast listeners have a family earnings over $250,000.

Whether or not you’re contemplating solely Individuals or the worldwide inhabitants, this determine is much increased than the general share of those that make this sum of cash. What this implies is that podcast listeners on common have a a lot increased earnings than the overall inhabitants. Provided that the format permits for multitasking in a approach that studying blogs or looking out social media doesn’t, I’m not shocked. Additionally, till the smartphone turned in style, listening in typically required costly tools that not everybody can afford.

15. Podcast listeners are 68% extra more likely to have a postgraduate diploma

This goes to point out that podcast listeners are usually on the clever aspect..

What podcasts do folks take heed to?

It’s one factor to know that podcasts are in style, and one other to know what sorts of issues folks take heed to. Luckily, we have now a survey to have a look at:

16. 74% of podcast listeners take heed to study new issues.

These podcast stats from Edison Analysis have been compiled after COVID, so this might have been influenced by the overall pattern of labor and college at house. That being mentioned, different in style genres of podcasts that individuals take heed to in response to the identical research are comedy, information, politics, science, arts, sports activities, and enterprise.

It’s truthful to say that this can be a vast number of matters, and that there’s one thing for everybody. That doesn’t even rely extra area of interest matters which are much less in style. As well as, some niches like music have all kinds of favor choices, even throughout the English language. Evidently, the choices for reaching folks together with your promoting message are countless

How do podcasts match into listener’s lives?

Till just lately, realizing how folks used media all through the day was pretty easy. People would learn the newspaper very first thing within the morning, then the radio whereas driving to work. Catching the information at breakfast, and discovering out about occasions for the day, was an essential a part of an American employee’s day.

But it surely had one downside: You may in all probability eat or drink whereas studying the paper, however most different actions are out. This isn’t a great type of content material if it’s good to multitask. Then again, audio content material invitations multitasking because it means that you can carry out all kinds of duties whereas listening, as long as it doesn’t take an excessive amount of focus.

17. 49% of podcast listeners take heed to the packages at house.

That is a technique that podcasts are taking the place of listening to music being performed whilst you do home tasks or pursue a passion. In truth,

18. 59% of listeners have finished home tasks on the identical time.

House responsibilities can embody all the pieces from ironing garments to mowing the garden. These are instances after we typically don’t want to pay attention an excessive amount of on the chore at hand, and might focus most of our consideration elsewhere.

Equally,

19. 49% of podcast listeners say they achieve this whereas driving.

Driving is likely one of the extra essential instances for listening to the radio, in the event you take into account that it was as soon as a ubiquitous apply. It’s clear to see how podcasts at the moment are competing with that head on.

And in one other instance of individuals listening to podcasts away from house,

20. 46% have listened to podcasts whereas out on a stroll.

This can be a state of affairs the place up to now most individuals would have listened to music that they personal. It would’ve been utilizing a digital music participant or one of many older tape or CD-based fashions, however folks have been strolling round their neighborhoods with headphones for many years. Solely the format is altering.

This subsequent revealing podcast stat comes from the UK, the place

21. 79% of podcast shoppers take heed to podcasts by means of their cellular system.

It’s seemingly that there are lots of explanation why folks select to make use of smartphones. Again when podcasts have been new expertise, smartphones have been comparatively primitive. Bear in mind Palm Pilots that just about solely saved observe of electronic mail and schedules? The equation modified radically when the iPod was an iPhone. Earlier than that time, folks would carry each a music participant and a cellphone. Now, the smartphone can serve each features, after which some. And it’s additionally essential to do not forget that the provision of podcast apps like Apple Podcasts, an integral a part of the iPhone, implies that cellular units are by default podcast-enabled.

The underside line right here is that individuals take heed to podcasts in comparable methods they could have listened to different types of moveable music up to now.

Which brings us to the following query:

As essential as it could be to know the kind of viewers loved by podcast creators, as entrepreneurs we do wish to know what’s in it for us. Since podcasting remains to be maturing as a medium, the numbers aren’t as simple to acquire. However hopefully what I’ve discovered right here might be useful.

22. Solely 17% of podcasters report movies of their episodes

I’m responsible of being one of many 83%, which I plan to vary within the close to future, however some podcasters have finished very effectively recording movies and publishing them on YouTube. The Joe Rogan Expertise is one such instance: His dwell streamed interview with Elon Musk, which can also be featured in his podcast, has garnered greater than 60 MILLION views. What this implies is that in case you are contemplating making a podcast or guesting on another person’s, you most undoubtedly need to take video into consideration.

For these , here’s a take a look at that interview:

On the the opposite hand, from an promoting perspective,

23. Estimates say that by 2024 promoting income on podcasts ought to attain $4 billion.

For advertisers, which means many extra adverts are being positioned into podcasts annually. There can also be fee will increase of podcast adverts as podcasts get extra listeners. Then again, it additionally implies that there are some actual alternatives to make cash by means of podcasting for content material creators and podcast hosts.

24. 69% of listeners say that podcast adverts launched them to new services or products.

And as we entrepreneurs know, a rise in model or product consciousness is step one in growing gross sales. That is very true with client merchandise, as a result of it’s simple for shoppers to get right into a rut of utilizing the identical issues on a regular basis. Plus, it permits folks the chance to do analysis through different types of content material we’ve put out for them.

25. 38% of listeners report buying issues which are talked about in podcasts.

There’s no query that this contrasts with extra mature types of media, and people with a wider attraction. In any case, a bigger share of social media customers have purchased issues due to sponsored content material on these platforms.

Nonetheless, it’s in all probability truthful to guess that prospects don’t take heed to podcasts that always with the aim of discovering new services. This can be a lot like conventional types of media consumption: content material is consumed to get info, be entertained, or pursue any variety of pursuits moreover simply buying. Then again, folks take a look at Instagram, Twitter, or Pinterest on a regular basis with the aim of discovering out about services. Intent makes numerous distinction.

Lastly, whereas there isn’t a podcast statistic to show my level but, most podcasters which have developed enterprise podcasting will inform you that it helps construct a deep and constant relationship with their followers which, mixed with a web site, electronic mail advertising and marketing, and related services or products, indisputably contributes to gross sales.

Not so way back, podcasts have been thought-about a nerdy type of media. As podcasts grow to be extra mainstream nevertheless, they’re experiencing explosive development. That is giving us as entrepreneurs an unimaginable alternative to assist form a brand new style of media whereas additionally creating wealth for our firms or shoppers.

If you’re occupied with launching a podcast and don’t know the place to begin, take a look at my step-by-step information right here:

Do you have already got a podcast? Please drop a hyperlink within the feedback so readers can test it out.

Which of those podcast statistics satisfied YOU to begin podcasting?

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