Pushed by cellular, MENA video games income predicted to succeed in $2.8 billion by 2026 | Pocket Gamer.biz


A latest report by Niko Companions, the MENA-3 Video games Market Report, has revealed gaming leads to the MENA area for 2022. It additionally makes predictions as to what could be anticipated within the area as much as 2026.

Cell is supporting development

There was a quick emergence in MENA nations with regard to video video games, with development having continued regardless of the final decline seen elsewhere in 2022. On the tail finish of final yr, the $6.8 billion MENA market’s potential was demonstrated on the Leaders Summit, the place representatives included Tencent, Tamatem, Superfine and others.

Niko Companions’ report provides an summary of the Arabic-speaking markets with a deal with Saudi Arabia, the United Arab Emirates and Egypt. It appears at particular person gaming segments and contains information on publishers, video games rankings, tendencies and drivers of development. A variety of subjects corresponding to esports, rules, monetary transactions and product distribution are additionally featured.

With 2022 having drawn to a detailed, the estimated income for the yr was $1.8 billion concerning MENA-3 video games. Niko Companions’ forecast for 2026, in the meantime, is that video games income will attain $2.8 billion, an increase of 56 p.c. This could additionally characterize a 5-year CAGR of virtually 10 p.c.

The whole variety of avid gamers in 2022 have been estimated at roughly 67.4 million within the area, with an increase to 87.3 million anticipated in 2026. As for the evaluation of avid gamers’ behaviour, a survey was carried out throughout the three aforementioned nations with 1,126 contributors.

The reported demand and utilization of gaming spans console, PC, and naturally, cellular.

Egypt represents the fastest-growing market within the area with the biggest gaming inhabitants, whereas Saudi Arabia contributes probably the most income. Cell gaming particularly is predicted to drive development along with private and non-private sector investing. Esports are additionally regarded as a probable contributor.

The full report features a complete market mannequin.

Saudi Arabia’s sovereign wealth fund Public Funding Fund raised its stake in Nintendo to six p.c in January, and additional elevated this to 7.08 p.c in February.