PUBG Cell shifts into excessive gear with new Maserati partnership | Pocket Gamer.biz

PUBG Cell and world-renowned automobile producer Maserati have introduced a brand new partnership, bringing three of Maserati’s luxurious sports activities automobiles into the sport.

Two of the automobiles are the MC20 tremendous sportscar and the Levante SUV. A 3rd, thriller automobile can be included within the partnership as an unlockable bonus.

“We’re at all times trying to present gamers with partnerships that enrich the PUBG MOBILE expertise. With Maserati’s historic document of remaining on the forefront of their business, they made the right associate for us to collaborate with,” mentioned Tencent Video games head of PUBG Cell publishing Vincent Wang. “We’re thrilled to assist convey collectively the worlds of automotive design and interactive gaming because the digital world expands and turns into extra essential to the event of worldwide know-how as an entire.”

Driving into the long run

Quite a few manufacturers have turn out to be more and more involved with cultivating a presence inside the rising metaverse, and profiting from the distinctive promoting alternatives provided in video games. PUBG Cell alone has already seen quite a few collaborations with large names exterior the video games house, together with Ok-pop band Blackpink and automobile producers similar to Dodge, McLaren and Koenigsegg Lamborghini. Such crossovers permit manufacturers to convey their merchandise to the eye of recent audiences whereas establishing their presence inside the digital world.

The truth that one of many automobiles included within the occasion is unannounced does increase an essential query: why the secrecy? It’s potential, albeit unlikely, that this new automobile continues to be below improvement, through which case Maserati could be utilizing the platform provided by PUBG cellular as a part of its promoting marketing campaign. This stays speculative in the intervening time, however would make for an fascinating transfer, and one more piece of proof pointing to the outstanding promoting energy of gaming.

The occasion runs from November 18th till December thirty first.

Earlier this yr, we listed PUBG Cell co-developer Tencent as one of many prime 50 cellular recreation makers of 2022.