Minion Rush celebrates tenth anniversary | Pocket Gamer.biz

The smash-hit runner sport Minion Rush, developed by Gameloft, and primarily based on the Illumination franchise Despicable Me, will quickly be celebrating its tenth anniversary. And extremely, in that point ,the sport has chalked up over one billion downloads throughout Android and iOS and over 90 trillion bananas collected!

The decidedly Euro-flavoured film was a shock hit when it was launched in America, finally spawning sequels and a shock merchandising hit within the type of the monosyllabic yellow Minions. Inevitably the model’s attain prolonged to cellular, with the sport Minion Rush hitting the bottom working in June 2013.

SVP of manufacturing for Common Video games and Digital Platforms, Jim Molinets, spoke in regards to the magic that made the sport successful. “Minion Rush’s success is a mirrored image of our unbelievable participant group who proceed to embrace the enjoyable and accessible gameplay and supply priceless enter, serving to form what the sport has grow to be over the past decade,” he mentioned. “We sit up for celebrating this important milestone with our followers all 12 months lengthy and delivering recent new content material and updates.”

What makes Minions nice?

The Minions had been lab grown to be the proper advertising and marketing instruments. Various, kid-friendly, pleasing to the attention. And though oversaturation has arguably turned the yellow monsters into extra of a frustration than a cutesy cultural icon, their advertising and marketing potential can’t be overstated.Nonetheless, regardless of the instant draw of the characters alone, Minion Rush doesn’t solely depend on these banana-obsessed juggernauts.

As CEO and co-founder of Layer, Rachit Moti defined to us “One of many key causes this sport works is that Gameloft fastidiously chosen a style and idea that works. Minion Rush doesn’t attempt to do an excessive amount of. Like different video games, the mechanic is easy which makes it simple for any ability stage to have interaction with. Nevertheless it’s not only a bunch of Minions sliding round: it provides depth and stands out from different runners by integrating totally different areas from the Despicable Me collection, which function backdrops to every stage. It additionally supplies gamers with the flexibility to gather totally different Minion costumes as they advance via ranges.”

The sport will even be mirroring different limitless runners comparable to Subway Surfers by celebrating their tenth anniversary with a “World Tour” particular occasion. This may take gamers via new areas primarily based on main nations, and is meant to showcase the worldwide attraction of the sport and the studio.

So in case you’ve but to search out out what all of the fuss is about, now could be the proper time to meet up with it.