January sees extra installs and periods than another month | Pocket Gamer.biz

A brand new report by Alter analyses the EMEA and UK Markets

Latest Adjust report highlights January as strongest month for installs and sessions

A brand new report by Alter has delved into analytics surrounding the UK and EMEA (Europe, Center East, and Africa) cell markets from 2020 to the tip of the primary half of 2022. It notably focuses on H1 2022.

This report analyses the installs, variety of periods, and common session size for each areas to search out the strongest performing genres and establish notable tendencies.

We have break up the main points over two pages, one devoted to every of the areas above: Web page 1 as EMEA, and Web page 2 as UK.

Again in April of this 12 months we extensively lined Alter’s Cell App Traits 2022 report which highlighted key modifications within the cell trade, from privateness modifications to the worth of participant retention and modifications in consumer behaviour. 

Click on right here to view the record »

  • 1


    EMEA logo


    Though recent installs of cell video games within the EMEA area have slowed down, they nonetheless stay larger than they have been firstly of the pandemic. In comparison with the primary half of 2021, installs have been 20 % larger in H1 2022.

    In each years, January stood out as one of the best month for cell gaming installs. In 2021, installs in January have been 13 % larger than the yearly common, whereas in 2022 they have been 18 % above the H1 common.

    Hypercasual titles account for 34 % of recreation installs from 2020 to H1 2022, adopted by motion and puzzle video games (11 % every) and informal and sports activities titles (eight % every). Nevertheless music titles noticed the best year-on-year set up progress in H1 2022, with an 849 % improve in comparison with the identical interval in 2021.

    As with installs, January proved to be a robust month for periods. In 2021, periods have been 8 % larger this month than the remainder of the 12 months, whereas in January 2022 periods have been 9 % above the H1average.


    The motion style noticed the very best share of periods from 2020 to H1 2022 with 21 %. This was adopted by puzzle titles (14 %), and sports activities (11 %). Regardless of seeing the biggest variety of installs, hypercasual titles accounted for less than 10 % of periods.
    Music video games have been recognized because the style with the biggest progress in periods, with a 528 percentyear-on-year improve. This was adopted by racing video games (133 %) and academic video games (104 %).

    Session Size

    Session size has fallen barely total, nevertheless the session time in a number of classes has risen. Journey and sports activities titles have been the genres with the biggest rise in session size, with journey video games growing from 29.52 minutes to 30.07 minutes, and sports activities rising from 20.98 to 21.63.

  • 2


    UK logo


    Equally to the EMEA area, January noticed the very best quantity of installs in each 2021 and 2022. In 2021, Set up charges throughout the month have been 28 % larger than the yearly common, whereas in 2022 set up charges have been 15 % larger than the H1 common.

    From 2020 to the tip of H1 2022, hypercasual video games noticed the vast majority of recent installs, at 40 %. This was adopted by puzzle video games at 10 %, and sports activities titles at 11 %.

    Music video games noticed the very best year-on-year progress by way of installs in H1 2022, at 63 %. Arcade (20 %), academic (19 %), board (14 %) and card video games (11 %) additionally noticed vital year-on-year will increase in set up charges.


    As with installs, January was one of the best month of the 12 months for periods in each 2021 (9 % above the yearly common) and 2022 (14 % above the H1 common). Puzzle titles noticed the biggest proportion of periods at 16 %. This was adopted by phrase and hypercasual titles, at 11 % every, and sports activities video games at 10 %.

    Music video games noticed the biggest year-on-year improve in recreation periods, at 44 %. Arcade titles (28 %), academic video games (21 %), hypercasual video games (17 %) and sports activities titles (10 %) additionally noticed vital progress by way of periods.

    Session Size

    Though the typical session size has fallen, a number of subverticals noticed a year-on-year improve within the common session time. Technique titles noticed the biggest improve in common session size, rising from 29.35 to 32.7 minutes – a rise of three.35 minutes. This was adopted by hypercasual video games, which rose 1.83 minutes to 13.16 minutes.

Workers Author

Lewis Rees is a journalist, creator, and escape room fanatic based mostly in South Wales. He acquired his diploma in Movie and Video from the College of Glamorgan. He is been a gamer all his life.