How one can Use Each to Enhance Engagement

On the floor, Instagram Reels vs. Story is a debate that many social media customers have a tough time understanding. Each are widespread methods to share video content material together with your followers and enhance engagement.

So, are you able to decide one or the opposite?


Regardless of their similarities, Instagram Story and Reels are completely different of their attain.

They interact completely different audiences on the platform, and completely different shoppers in your gross sales funnel.

That’s why it’s vital to grasp the variations between these two video codecs and learn how to use them successfully in your social media technique.

Instagram Reels vs. Story: What’s the Distinction?

Right here’s a fast refresher on Instagram Reels Vs. Stort and the way every format differs.

Instagram Story

Instagram Tales are short-lived movies or slide reveals connected to your Instagram show image.

They are often seen by your followers (or any consumer when you’ve got a public profile) just for 24 hours and are archived after that. The enhancing options are usually minimal, and the size is capped at 15 seconds.

Tales are supposed to present a candid look into the day-to-day of your life or your model.

As a result of tales are viewable out of your show image, they’re extremely discoverable by your followers. New tales are displayed on the prime of the Instagram homepage display as quickly as you open the app.

Reels have their very own discovery advantages, however viewers have to navigate to the Reels tab to view them.

Reels Discovery Benefits

Instagram Tales are additionally extremely interactive. You’ll be able to incorporate polls and timers, embed hyperlinks, and extra to interact followers and encourage motion.

Instagram Stories Interactive

Instagram Reels

Reels are quick movies created for the only goal of leisure (assume TikTok movies). They are often as much as 90 seconds lengthy (60 for many customers) and don’t disappear after 24 hours as tales do.

Reels are quick movies created for the only goal of leisure (assume TikTok movies). They are often as much as 90 seconds lengthy (60 for many customers) and don’t disappear after 24 hours as tales do.

In contrast to candid and real tales, Reels are supposed to be prepped and polished.

Candid Stories

A set of built-in enhancing instruments within the line on the left for Reels

The most important distinction between Instagram Reels vs. Story is that reels are public.

Tales are discoverable solely by your followers or somebody who views your public profile.

Reels are viewable by all customers. For those who produce a viral Reel, you might rating large engagement and plenty of new followers.

Breaking Down Instagram Reels vs. Story

Now that the fundamentals of Instagram Story and Reels, let’s break down the important thing variations and inform you learn how to use them to your benefit.

1. Codecs Allowed

Story: Instagram Tales seem to viewers as video clips, however you aren’t restricted to video when creating your content material. You too can use a collage of photographs, a single static picture, or different posts out of your feed to make your story. As a result of story creation is flexible, it’s best to create and publish tales each day.

Reels: Reels is video-only. Instagram desires to compete with TikTok right here, so that they received’t enable low-effort slide reveals or photographs with textual content. As a result of Reels are extra production-intensive, you don’t must make them day by day like Story. However attempt to produce a couple of Reels per week.

2. Audio

Story: You’ll be able to add persona and emotion to your Story by inserting background music from the music library. However that’s the one audio enhancing you are able to do.
Reels: You too can add background tunes from the music library to your Reels. And you’ll add a voiceover to relate your content material (one other manner Reels emulates TikTok).

Reels Time

Add authentic audio and voiceover to reels

3. Drafts

Story: Tales are supposed to seize fleeting moments, so saving drafts isn’t allowed within the app. Nonetheless, you’ll be able to create your Story off the app and use SocialPilot’s social media scheduling software to publish them routinely on the most cheap time.

Schedule and Stories

Schedule your tales and automate publishing with SocialPilot to save lots of time and enhance engagement

Reels: Save your unfinished Reels as drafts straight within the app and return to them each time you may have time. This makes it simple to collaborate on Reels and preview them earlier than publishing.

4. Hashtags

Story: You’ll be able to add as much as 10 hashtags to your Story, which needs to be sufficient, provided that they’re restricted to fifteen seconds. Make sure that your hashtags are laser-focused on the worth your content material is supposed to offer. Imprecise or deceptive hashtags will flip off your followers.

Reels: You’ll be able to add as much as 30 hashtags to your Reels, so don’t be afraid to go wild. Reels are publicly discoverable and searchable by way of hashtags, so utilizing the proper tags can each outline and increase your viewership. Hashtags are far more essential for Reels than tales in order for you extra followers, so use them correctly.

5. Placement

Story: Tales are shared solely together with your followers. They’re connected to your show picture, which seems on the prime of customers’ screens. That is a few of the greatest actual property throughout all social media platforms, so even when your tales don’t get as a lot engagement, they might have a greater likelihood of participating high-value followers.

Reels: Reels have their very own tab on the app. Customers navigate to the Reels web page once they wish to scroll by some entertaining TikTok-style movies. The Reels tab isn’t as discoverable because the Tales bar, however your reels content material is extra discoverable than your tales.

6. How Viewers Interact

Story: Tales make it simple for followers to interact together with your model—-but not with the group.

This is smart as a result of tales are personal. Nonetheless, they make up for his or her lack of attain with depth of engagement.

Once you submit a narrative, you’ll be able to ask a query, make a ballot, supply a reduction, hyperlink to your touchdown web page, and extra. This interactivity makes tales invaluable for CTAs and accumulating knowledge. Your followers can even interact by leaping into your DMs.

How Viewers Engage

Interactive options make Instagram Story extremely participating.

Reels: Reels are public, so is its engagement. Viewers interact by commenting, which could be good or dangerous, relying on the standard of your Reel.

If you wish to increase engagement additional, you’ll be able to submit your Reel as a narrative, making it extra prone to be seen by your followers. Reels do double responsibility right here and take the cake for engagement potential.

How one can Skyrocket Engagement on Instagram: Story vs. Reels

Story and Reels are worthwhile instruments in your Instagram arsenal, however they serve completely different functions. Every format communicates greatest to a specific viewers.

Story is often personal content material meant to interact your loyal base of followers. Reels are public movies that appeal to non-followers (a.okay.a. potential new followers) with entertaining clips and catchy music.

Right here’s learn how to use every format to your best benefit.

Use Reels for

1. Boosting Total Engagement

With regards to general engagement, Reels is the clear winner. Analysis reveals that Instagram feed engagement has dropped by 44% since Reels was launched, with Reels selecting up the slack.
Reels are additionally a stronger search curiosity on Google in comparison with Story. Reels are discoverable by your entire Instagram group, and you may repurpose them as a Story.

2. Getting New Followers

Reels are discoverable by non-followers, making them a strong software for rising your Instagram base. A research discovered that Reels end in 22% extra new followers than movies in your feed. So, in case you’re nonetheless curating your Instagram feed like 2015, it’s time to shift your assets to producing Reels.

3. Going Viral

The common visibility of Reels, and the truth that you’ll be able to submit them in every single place (on the Reels tab, in your feed, as tales), provides them large viral potential. Simply bear in mind to schedule your Reels to drop on the proper time, or a viral hit may get misplaced within the shuffle.

Use Tales for

1. Sustaining Your Base

Holding your present followers engaged is arguably extra vital than searching for new ones, as present followers are additional down the gross sales funnel. When making a Story, goal your base with customized precision to domesticate loyalty and construct a robust connection. Publish usually, and encourage interplay with polls, timers, presents, and many others.

2. Selling Merchandise

Your followers are literally concerned with your model, so capitalize on that by selling your merchandise/providers in your Story.

Present how they profit customers with real-world demonstrations and outcomes. Watch out to not make your Story appear too sales-y. No one likes commercials.
3. Name to Motion
Interact your followers by telling them to take motion. Tales are interactive, so get them to click on by for a particular deal or problem them to repost and share. Make sure that to present clear incentives for each CTA.

When you’ve discovered to harness the ability of Story and Reels, you may be rewarded with a deluge of engagement.

Now you may have a brand new problem: following up together with your rising fanbase.

It may be almost unattainable to handle conversations on posts, DMs, feedback, shares, and extra, particularly as they pour in in any respect hours of the day and night time.

Fortunately, SocialPilot makes it simple to handle your interactions in a single place.

Instagram Inbox, you’ll be able to handle all of your Instagram accounts and hold observe of worthwhile insights with detailed analytics reviews.

SocialPilot Conversations

Summing Up

Between Instagram Reels vs. Story, you’ll find a ton of engagement to make the most of. Every function offers manufacturers with exact instruments to succeed in new and current followers.

When concentrating on top-of-the-funnel clients (non-followers on Instagram), use Reels to let your model’s persona shine. For these decrease within the gross sales funnel (your followers), obtain a deeper connection and elicit motion with Tales.