How Lauryn And Michael Bosstick Turned Massively Profitable Entrepreneurs

Lauryn and Michael Bosstick host The Skinny Confidential HIM & HER podcast, which has over 16 million downloads.

However it’s nearly a aspect hustle, for them, at this level.

They’ve used their group to launch a number of profitable companies which now generates over $10,000,000 a yr.

And it began with a weblog, The Skinny Confidential.

Lauryn mentioned, “I began running a blog 13 years in the past and I used to be like, ‘I’m going to start out a weblog however I’m going to do it 100%, each single day, and I’m not even going to consider earning money.’ And that’s my recommendation to anybody getting began in content material creation. Don’t begin out with the intention of earning money.”

Though, it wouldn’t generate income for 3 years, she checked out her weblog as a enterprise from the start.

She mentioned, “I used to be like ‘That is what I’m doing. That is my profession. And that is going to occur.’”

The weblog took off and shortly a podcast, along with her husband Michael, adopted.

They may have simply stopped there and lived a cushty life making hundreds of thousands of {dollars} off of their podcast.

However that they had the drive, and the eagerness, to maintain pushing ahead.

Their first enterprise was the podcast community, Pricey Media, which they based in 2018.

It’s a feminine centered community that hosts over 50 podcasts and has a following of over 60 million throughout social media.

Michael mentioned, “Pricey Media is a multimillion-dollar enterprise. It’s personal fairness backed. I don’t assume folks notice that past podcasts, Pricey Media is an investor in 10 or 11 shopper companies. We’re in streaming alternatives, stay occasions and merchandising.”

A number of the manufacturers that they’ve invested in, embody: Beekeeper’s Naturals, Cover, Really feel Free Botanics, NEZ and extra.

Due to their success, they’re pitched new companies each single day. However what they search for in a startup can’t all the time be discovered on a stability sheet.

Lauryn mentioned, “I’m somebody who goes primarily off of instinct. I’ve to love the product. And if I can discuss it seamlessly, and it’s one thing that I’d use for my household, and it’s aesthetically pleasing and their social presence is robust; then I’ll go to Michael and he’ll look underneath the hood. He’ll have a look at the numbers, what they’re providing, how a lot we must always make investments, and so forth.”

Michael continued, “We’re additionally searching for somebody who has the flexibility to grit although all of the ache and strain that it takes to run a enterprise. To be an entrepreneur, to be somebody who lays all of it on the road, you need to have an innate means and likewise to be born with ‘that factor’ that allows you to assume like that.”

They’ve some recommendation for aspiring entrepreneurs on the market.

Lauryn mentioned, “You must have that perception in your self. As a result of in the event you’re going to ask somebody for cash, and also you don’t imagine in your self, they will really feel that vitality. And why would I wish to spend money on somebody who doesn’t imagine in themselves?”

And so they left us with some nice recommendation for creators.

Lauryn mentioned, “Individuals waste a lot time consuming different folks’s content material. I believe being actually sensible about who you’re consuming and the way a lot you’re consuming. As a result of in the event you’re consuming different folks’s content material, it’s taking away from the vitality of making your individual content material.”

So, put your telephone down and take a look at creating one thing new at present.

Who is aware of the place it’s going to lead. Perhaps you’ll find yourself working with the Bossticks at some point.