High 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever ever needed to develop into a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make 1000’s of {dollars} each day with sponsored posts and featured content material. To not point out, they’re inspiring all the social media platform’s neighborhood with their creativity.

What’s the quickest strategy to develop into an influencer? Be taught from the professionals!

We’ve compiled an inventory of the highest TikTok influencers in 2023, so you will get an thought of who’s making waves on TikTok and tips on how to begin your influencer advertising and marketing program.

What’s a TikTok influencer?

A TikTok influencer is technically outlined as somebody who has 1,000 followers or extra on TikTok. Whereas TikTok influencers have an amazing attain and the potential to develop into well-known, they’re additionally tasked with creating the type of content material that resonates with their viewers. Influencers might use sponsored posts, product placement, or different partnerships to generate profits on TikTok.

The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, it is advisable to have no less than 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.

High 10 TikTok influencers in 2023

From vogue and sweetness to comedy and music, TikTok is house to an extremely various vary of influencers. Listed here are the highest 10 TikTok influencers in 2023.

1. Charli D’amelio,@charlidamelio (148.7 million)


@Markell Washington dc @KARA

♬ Immodest – Flo Milli

Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and shortly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.

However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an unique present on Hulu, and has even began releasing music.

In 2020, she grew to become the youngest particular person ever to make it onto Fortune’s 40 Beneath 40 checklist. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.

Wish to take after Charli? An enormous a part of Charli’s attraction is her authenticity. To develop into a TikTok influencer, it’s essential to even be real and unapologetic about who you might be. Whether or not you’re creating humorous movies or instructing viewers one thing, it’s essential that your content material comes from the guts.

2. Bella Poarch, @bellapoarch (92.4 million)


Swarovski Jewellery makes all the things higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #advert

♬ I like U – Official Sound Studio

Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively quick time frame.

Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which shortly went viral. This TikTok was the most appreciated TikTok in TikTok historical past and gained over 60 million likes.

Except for lip-syncing, dancing, and exhibiting off her vogue type, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and develop into one of many prime TikTok influencers to look at.

If you wish to comply with in Bella’s footsteps and develop into a TikTok influencer your self, it’s essential to keep in mind that TikTok success doesn’t occur in a single day. You might want to be affected person and constant along with your TikTok content material and regularly construct up an viewers. Discover a area of interest that you would be able to concentrate on or mix completely different matters, equivalent to vogue and gaming, to create distinctive TikTok content material.

Moreover, use the TikTok algorithm to your benefit by researching the preferred hashtags and traits with a purpose to get extra views and followers.

3. Addison Rae Easterling,@addisonre (88.7 million)


Dc @Spencer Wattenberg

♬ We Not Humping – Remix – Monaleo & Flo Milli

No TikTok prime influencer checklist can be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Occasions.

Addison has amassed a large TikTok following because of her lip-syncing movies and dancing strikes. She even created a TikTok dancing group referred to as The Hype Home, which options TikTok stars like Charlie D’Amelio and Chase Hudson.

Her TikTok success even led to signing with expertise company WME, a number of sponsored publish offers with American Eagle, making a podcast (That Was Enjoyable? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one in every of TikTok’s prime influencers in August 2020.

The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star publish often, however she can be lively all throughout TikTok, together with TikTok Challenges and TikTok Dwell. She is continually creating new content material, giving her followers one thing to stay up for each time they open the app.

4. Zach King,@zachking (70.9 million)


Mad respect for anybody that may be a road performer

♬ unique sound – Zach King

Are you sufficiently old to recollect Vine? Effectively, in the event you do, then you recognize Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an professional at creating illusions and mesmerizing movies by enhancing.

Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising and marketing campaigns.

What are you able to be taught from Zach? Effectively, for starters, you could possibly strive experimenting with TikTok results and filters to create attention-grabbing edits. You must also consider inventive methods to interact your viewers, in addition to take into account creating a signature type to make your TikTok movies stand out.

5. Dixie D’amelio, @dixiedamelio (57.5 million)


❤️ @Sabrina Carpenter

♬ Nonsense – Sped Up Model – Sabrina Carpenter

High TikTok influencer Dixie D’amelio has a reputation you most likely acknowledge. Why? Effectively, she’s the #1 TikTok influencer Charli D’amelio’s sister, in fact.

However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one in every of TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Comfortable,” in June 2020 and appeared on the TV sequence Attaway Basic–proving she will be able to do all of it.

Dixie can be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s each day lives.

When you’re seeking to comply with in Dixie’s footsteps and develop into a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, will be an important a part of turning into a long-lasting TikTok influencer.

6. Jason Derulo,@jasonderulo (56.6 million)


Ppl get us combined up on a regular basis @joshvfx

♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux

Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*

Singer, songwriter, and dance machine, Jason Derulo has develop into a TikTok celebrity. Along with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.

If you wish to be a TikTok influencer like Jason Derulo, it’s essential to search out what makes you distinctive and concentrate on that. Collaborate with different TikTok stars, and all the time keep in mind to publish content material that’s entertaining and interesting.

7. Spencer Polanco Knight,@spencerx (55.3 million)


Hiya, Georgie 🗣🤡👋🏼

♬ unique sound – Spencer X

Self-proclaimed “mouth music man” Spencer Polanco Knight is one in every of TikTok’s prime influencers. Born in New York Metropolis, Spencer X has received the hearts of TikTok customers around the globe along with his free-flowing beatboxing and musical tracks.

His TikTok account, which at present has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one wherein he beatboxes 14 completely different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.

Spencer X’s success on TikTok is basically attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger neighborhood by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes common TikTok traits. This has helped Spencer X to develop into one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.

8. Loren Grey,@lorengray (54.5 million)


im normally the issue

♬ unique sound – fischbch

Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers right this moment.

Loren is broadly recognized for her inventive content material that includes lip-sync and unique songs. In 2021, she signed a take care of Virgin Data and has launched ten singles since then. Attributable to her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&all the time.

Loren is an efficient instance of what occurs once you get in early and don’t hand over. She’s constructed a formidable profession and fan base with TikTok as her fundamental platform.

9. Michael Je,@justmaiko (52.3 million)


carry it over to my place.. dc me(:

♬ unique sound – 𝙖𝙧𝙞𝙛𝙛_ – 𝙖𝙧𝙞𝙛𝙛_

Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is finest recognized for his dancing movies and tutorials that characteristic him executing sophisticated strikes with ease. He has partnered with varied different dancers, personalities, and social media influencers, equivalent to Jason Derulo, Crissa Jackson, and Mikeila J.

As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally a giant household man, and often options his two youthful brothers in his movies–that are extremely cute, let’s be sincere.

Michael combines his innate dancing expertise along with his humorousness and household values to create content material that TikTok followers love.

10. Riyaz Aly,@riyaz.14 (45.4 million)


Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123

♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤

The youngest TikTok influencer on this checklist is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned a large TikTok fanbase of over 45 million followers because of his Bollywood-style lip-syncing and dance movies.

Riyaz has gained superstar standing in his house nation of India, because of the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”

Riyaz is a superb instance of how discovering a distinct segment and staying in line with TikTok will help you construct a following, even once you’re solely 16!

How you can develop into a TikTok influencer

Whereas these listed above are TikTok stars, anybody can develop into a TikTok influencer with the appropriate technique, a bit of further free time, and a little bit of creativity. Listed here are some suggestions that will help you get began as a TikTok influencer.

Discover your area of interest

TikTok is stuffed with content material, and it may be arduous to face out from the gang in case your movies aren’t distinctive. Discovering an space you may focus on will make it simpler for folks to acknowledge and comply with your TikTok channel.

Similar to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you’ll find an space to focus on and make it yours. TikTok influencers are most profitable once they have a distinct segment they will concentrate on and construct their followers round.


Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered

♬ unique sound – NileRed

Know your goal market

That is advertising and marketing 101. If you recognize precisely who your viewers is, you’ll haven’t any drawback creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching traits associated to your area of interest. Understanding what works finest for TikTok and tailoring your content material to these traits will help you develop your viewers and enhance engagement charges.


Select your fav Keanu #keanureeves #neo #constantine

♬ unique sound – Unreal Keanu Reeves

Publish persistently

If TikTok customers need to keep related, they should publish often and sometimes. In reality, knowledge reveals that TikTok influencers ought to intention to publish one to 4 occasions per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it offers your followers one thing to stay up for.


That is why i hate clowns😂 @merrickhanna

♬ unique sound – Brent Rivera

Get fashionable

Traits are to TikTok as hashtags are to Twitter. TikTok influencers have to know what’s trending on the platform and when it’s time to leap on the bandwagon.

TikTok traits typically are available waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.


crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings

♬ unique sound – James Charles

Be relatable

Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally have to hold it actual.

Charli D’amelio is a superb instance of this truth, together with her signature TikTok dance movies and confessional type. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok traits, permitting her to stay one of many prime TikTok influencers.

Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to intention to create content material that’s relatable and emotionally partaking. It will show you how to to construct a loyal viewers, who can be extra more likely to tune in in your content material daily fairly than simply once you publish a couple of trending subject.


that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8

♬ unique sound – charli d’amelio

FAQs about TikTok influencers

Who’s the preferred TikTok influencer?

The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Are TikTok influencers paid?

Sure, TikTok influencers are paid–and properly. Among the hottest TikTok influencers earn greater than $20,000 per publish. Influencers can earn cash in a variety of methods, from sponsored posts to TikTok’s Creator Fund.

In an effort to generate profits instantly from the app, TikTok influencers will need to have no less than 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Be taught extra about how a lot influencers are paid on the Hootsuite weblog.

How do you get to be a TikTok influencer?

To develop into a TikTok influencer your self, it is advisable to create the kind of content material that resonates with TikTok’s viewers. TikTok customers want content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok often and use trending hashtags and matters to assist enhance their attain.

When you acquire traction, you may accomplice with different TikTok influencers in related fields. Or, attempt to get featured on TikTok’s curated For You web page. It will assist develop your fan base and make it simpler for manufacturers to search out you.

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