Salesforce lately introduced the retirement of its social media administration software Social Studio. Prospects will lose entry on Nov. 18, 2024, or on the finish of their contract, whichever comes sooner.

Fortunately, you gained’t should look far to seek out the perfect Social Studio various. Hootsuite does all the things Social Studio does and extra for a fraction of the price. Plus, Hootsuite has a free Salesforce integration and lots of buyer relationship administration (CRM) instruments to make your migration painless.

Maintain studying to seek out out all the things it’s essential to know in regards to the Salesforce Social Studio retirement — and what to do subsequent.

What’s Salesforce Social Studio?

Salesforce Advertising Cloud Social Studio is a software for managing, scheduling, and monitoring social media posts throughout a number of social platforms.

Like Hootsuite, Social Studio allows you to plan and measure the efficiency of each paid and natural social advertising campaigns. Social Studio helps publishing on Fb, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.

salesforce social studio calendar view showing different social accounts and scheduled posts

Supply: Salesforce

Social Studio can be constructed for social media listening. It lets you monitor mentions, key phrases and hashtags, and monitor conversations throughout social media platforms.

Hootsuite’s social listening instruments provide the identical model monitoring capabilities and extra to assist inform technique throughout your corporation.

When is Social Studio shutting down?

Salesforce will formally shut down Social Studio on Nov. 18, 2024, however some customers will lose entry earlier than then. In case your contract ends earlier than Nov. 18, 2024, you’ll lose entry as quickly as your settlement is up.

Salesforce has already stopped promoting licenses to the product. They’ve additionally stopped updating and enhancing Social Studio. Meaning it’s essential to begin the hunt for an alternate social media administration software now. The earlier you’ll be able to change Social Studio, the earlier you can begin crushing your social technique.

Word: As a part of the sundown, Salesforce plans to delete all Social Studio buyer knowledge. We advocate downloading your knowledge from Social Studio quickly to make migrating simpler.

announcement from salesforce social studio administrators. the announcement reads "Notice of Non-Renewal: Salesforce is retiring the Social Studio family of products on November 18, 2024. Social Studio subscriptions won't be renewable after July 31, 2022. You may continue using Social Studio for the length of your existing contract or through November 18, 2024, whichever is sooner"

Supply: Salesforce

Hootsuite vs. Social Studio: function comparability and pricing

Seeking to shortly and simply change Social Studio with an all-around higher social media administration dashboard? Hootsuite affords all the preferred Salesforce Social Studio options and extra.

Right here’s a fast breakdown of Salesforce Social Studio vs. Hootsuite.


Social Studio plans begin at $1,000 per 30 days and go all the way in which as much as $40,000 per 30 days for bigger organizations.

With some plans, you’ll additionally should pay additional to publish in your social media networks. Plus, Social Studio’s fundamental plan solely allows you to join two social media accounts. Meaning if you wish to submit and analyze your social media efficiency, the fundamental plan gained’t cowl your wants.

Hootsuite plans begin out at simply $99 per 30 days. Even our entry-level plan allows you to join as much as 10 social media accounts. On high of that, all Hootsuite accounts allow you to publish on social media with no additional charge.


Not all Social Studio plans come customary with posting capabilities. For its entry-level plan ($1,000 per 30 days), Salesforce fees an additional $500 per 30 days for publishing. This plan doesn’t even embrace entry to third-party integrations, resembling inventory photograph apps or digital asset administration programs. Hootsuite contains these options in each plan.

With regards to publishing options, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the identical social media platforms as Social Studio and extra. Put up to common social media channels like Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Enterprise, WhatsApp, Tumblr, and extra.

Like Social Studio, Hootsuite allows you to view paid and natural social posts in a calendar view. It’s also possible to see how your posts will look throughout social media channels earlier than you hit “publish.”

When you want a software for publishing and analyzing social media, Hootsuite affords many extra capabilities than Social Studio. Right here’s a fast sampling of what we provide:

  • Design eye-catching posts in seconds with Canva templates
  • Write extra partaking captions with Grammarly Professional without spending a dime
  • Get integrations to submit to Google My Enterprise, Tumblr, and extra
  • See the precise finest time to submit primarily based in your viewers
  • Seize extra attain with an AI hashtag generator

Hootsuite's Composer screen shows a post scheduled for Twitter that includes an image built using Hootsuite's built-in Canva integration


Hootsuite’s social media analytics are deeper and extra customizable than Social Studio’s. Whereas Social Studio has spectacular instruments for social listening, they fall quick on the subject of measuring the efficiency of social media posts.

Social Studio makes it troublesome to retrieve and analyze submit efficiency. The platform additionally doesn’t let you customise social media efficiency studies.

Hootsuite analytics let you watch a whole lot of metrics, see the way you’re performing in opposition to rivals, and monitor your group’s efficiency within the Hootsuite dashboard. If you’re able to report in your outcomes, you’ll be able to edit nearly each facet of your studies — decide and select your metrics, add logos, and customise visuals.

Listed here are a couple of extra of the highest options you’ll discover in Hootsuite Analytics.

  • Export, customise, and white-label studies in seconds
  • See precisely when to publish primarily based in your distinctive viewers and objective
  • Get a glimpse into the way you’re performing in opposition to your rivals
  • See post-by-post efficiency and monitor a whole lot of metrics in a single place

Hootsuite's Analytics dashboard includes paid vs organic post performance

Inbox and neighborhood engagement

Flip conversations into gross sales with a extra customer-centric inbox. Hootsuite lets you handle and reply to messages and feedback throughout your social media networks. Use it to answer to non-public messages and feedback on Fb, Instagram, Twitter and extra.

Whereas Social Studio does let you reply to messages on Fb and Instagram, its capabilities are restricted. For instance, it doesn’t let you reply to Instagram messages which are greater than six days previous. In Hootsuite, your Fb, Twitter, and Instagram conversations keep in your inbox for six weeks.

Listed here are a couple of of the inbox options we now have that assist us beat Social Studio.

  • Join Salesforce, WhatsApp, Microsoft Dynamics 365, and extra to your inbox
  • Combine chatbots to care for messaging for you
  • Delight clients and enhance with straightforward buyer satisfaction rating (CSAT) surveys
  • Reply to non-public messages and public feedback throughout social media in a single place
  • Reply to mentions on Instagram, LinkedIn, and YouTube proper out of your dashboard
  • Use saved replies and automatic responses to avoid wasting time responding to messages

Hootsuite's Inbox feature contains both social media comments and direct messages in one integrated feed

Social listening

Hootsuite affords extra bang in your buck than Social Studio on the subject of social listening. Salesforce fees primarily based on mentions per 30 days, so the extra mentions you need to monitor — and the extra common your model — the extra you’ll pay. Hootsuite doesn’t restrict monitoring or cost additional to watch extra mentions.

Each Hootsuite plan comes with Streams that allow you to monitor hashtags, mentions, conversations, and competitor actions.

Need to go deeper? Get the Hootsuite Insights add-on. With Insights, you’ll be able to monitor model sentiment, emotion, mentions, demographics, and extra. Simply monitor traits and dig deep on shopper analysis with superior search choices.

Worker advocacy

Social Studio doesn’t provide an worker advocacy software, whereas Hootsuite affords the {industry}’s finest. Take your engagement and attain to new heights with Hootsuite Amplify.

Create on-brand posts in your workers to share and ship your message additional. This helps you develop your model’s attain whereas lowering danger and making it straightforward in your group to blast firm information, wins, and extra.


When you’re in an {industry} with stringent social media compliance guidelines (otherwise you merely need to be additional diligent), Hootsuite might help. Like Social Studio, Hootsuite affords customized entry permissions and approvals to make sure that the best eyes see content material earlier than it goes reside. Customers can even create libraries of pre-approved content material to make sure compliance.

Hootsuite has achieved compliance with the Cyber Necessities program and is Federal Threat and Authorization Administration Program (FedRAMP) authorized. You possibly can learn extra about how Hootsuite helps manufacturers keep compliant right here.

Why Hootsuite is the perfect Social Studio various

Salesforce Social Studio sundown: FAQs

Is Salesforce Social Studio being discontinued?

Sure. Salesforce introduced in 2022 that it might be retiring its Advertising Cloud Social Studio merchandise. Social Studio customers will lose entry to their accounts on Nov. 18, 2024. In case your contract ends earlier than then, you’ll lose entry on the ultimate date of your settlement.

What’s changing Salesforce Social Studio?

To our data, Salesforce doesn’t plan to exchange Social Studio with one other social media administration software. As an alternative, the corporate recommends utilizing “third-party various merchandise,” resembling Hootsuite.

Hootsuite is the general finest Social Studio alternative. No Salesforce Social Studio rivals provide the identical options throughout neighborhood engagement, publishing, social listening, and analytics as Hootsuite.

What does Salesforce Social Studio do?

Social Studio is Salesforce’s reply to a social media advertising and social listening software. It lets you create a social media calendar and schedule posts throughout probably the most broadly used social media platforms. It additionally affords social monitoring instruments to assist customers monitor mentions, hashtags, key phrases, and conversations about their model and {industry}.

How a lot does Salesforce Social Studio price?

Word: Salesforce is now not promoting licenses to Social Studio, and it’s not at the moment in the stores.

Salesforce Social Studio pricing begins at $1,000 per 30 days and goes all the way in which as much as over $40,000 per 30 days. For probably the most fundamental Social Studio plan, there’s additionally an added charge of $500 per 30 days for publishing. There are 4 Social Studio plans with month-to-month charges beginning at $1,000, $4,000, $12,000, and $40,000.

Salesforce units their costs primarily based on “month-to-month mentions,” or what number of mentions you need to monitor and analyze per 30 days. In addition they value primarily based on what number of social media accounts you need to add. You’ll pay a premium with Social Studio if you wish to join greater than two social media accounts.

There’s no higher Salesforce Social Studio various than Hootsuite. Publish, monitor, have interaction, and promote extra with Hootsuite’s industry-leading social media administration instruments. Strive it without spending a dime at the moment.

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