7 Good Methods You Can Use TBT To Develop Your Model on Social

Some hashtags really feel like quaint relics of an web previous. However there’s one throwback hashtag that can by no means exit of favor: #TBT.

Perhaps it’s as a result of this hashtag comes with nostalgia constructed proper in, however the #TBT (or #ThrowbackThursday) hashtag someway by no means will get outdated. It appeals to folks’s deep need to share their favourite moments from the previous.

In different phrases, #TBT is right here to remain. Right here’s learn how to use it in 2023.

What does TBT imply?

TBT stands for “Throwback Thursday.” Social media customers use this hashtag on posts that “throwback” to an older model of themselves. Whereas the hashtag is commonest on Twitter and Instagram, yow will discover it used all around the web.

TBT or Throwback Thursday posts will be selfies, audio or video recordings, and even textual content describing a reminiscence or a previous occasion. It’s a helpful excuse to dredge up a reminiscence from the previous. (In truth, it may not even be reminiscence — a Throwback Thursday publish might additionally play properly because the “earlier than” to a “earlier than and after” publish.)

When did TBT begin?

The historical past of this social media development truly goes again fairly far. Vox says that blogger Mark Halfhill was one of many first to make use of the phrase on his sneaker weblog in 2006, whereas Time stories {that a} man named Bobby first introduced the #ThrowbackThursday hashtag to life on Instagram with this photograph of Scorching Wheels in 2011:


Folks now love throwing it again a lot that they’ve developed a sequence of competing hashtags for various days of the week, together with #MondayMemories, #TakeMeBackTuesday, #WaybackWednesday and #FlashbackFriday.

After all, you don’t need to maintain your followers hostage when you present them each web page of a household photograph album (metaphorically talking), so it’s finest to stay with simply considered one of these throwback days. You’ll probably get probably the most traction should you use the most well-liked.

Why do you have to use #TBT?

Okay, so we’ve established what it’s, however why on earth do you have to publish your individual Throwback Thursday? Effectively, it typically makes for excellent content material to your model. Right here’s why.

It’s enjoyable.

Until it actually doesn’t align along with your social media technique, sharing the occasional TBT publish is an easy technique to have slightly enjoyable. Whether or not you’re laughing about your early model flubs or posting pics of your very first workplace in your dad and mom’ storage, trying again on the previous is an effective way to maintain it mild and playful.

It boosts engagement.

Folks love something that looks like a peek behind the scenes or insider entry, so #TBT posts typically see sturdy engagement. You possibly can even construct a call-to-action proper into the throwback. Put up the primary draft of your marketing strategy and ask folks to share their early concepts within the feedback, or encourage readers to tag you in a throwback of their promenade photograph.

It expands your attain.

For those who’re getting sturdy engagement, the algorithm will share your publish extra broadly (yup, that is true on principally each social platform). And should you’re increasing your attain, you’re introducing potential new followers to your model. For those who’ve obtained enjoyable, fascinating or distinctive TBT content material, you’ll construct model consciousness and achieve new followers very quickly.

It occurs each week.

We get it — it’s arduous to provide you with contemporary angles or new methods to current your content material. And whereas TBT shouldn’t be the one factor you publish, it’s a wonderful technique to provide common, partaking content material. In spite of everything, Thursday rolls round as soon as per week.

7 concepts to encourage your subsequent TBT publish

Now that you realize the ins and outs of Throwback Thursday, it’s time to begin placing it into apply. Listed below are some nice examples that may assist encourage you to achieve TBT greatness.

1. Location, location, location

TBT is all about nostalgia, and few issues tug on the heartstrings fairly like remembering the locations from our pasts. Posting up a spot from your individual historical past will be an effective way to rake within the TBT likes.

The MLB tapped into nostalgia whereas opening up the remark part by asking their followers to touch upon which outdated ballpark they beloved most:

You don’t want the legacy of America’s favourite pastime to get into the spirit, although.

Manufacturers of any dimension can get in on the enjoyable by displaying the evolution of their workplace through the years. This firm has been in the identical workplace for the reason that Seventies, which makes for some nice earlier than and after images:

2. Go retro

In truth, should you’ve obtained any form of old-school images or movies kicking round from you, your life or your model, it’s all the time an incredible concept to dig them out for TBT. Not solely do they make for fascinating captions, however they normally look aesthetically pleasing, in order that they break up the monotony of somebody’s timeline.

The Particular Olympics Minnesota is celebrating its fiftieth anniversary this yr, in order that they’ve been trying again on the previous with every Throwback Thursday. Some 19 years later, these images from 2004 appear like a blast from the previous:

MMA fighter John Maguire had these pics of his Ninja Turtles assortment in 1990 and managed to recreate it for a satisfying before-and-after TBT in 2023:

On a classier degree, the BBC Symphony Orchestra hopped on the hashtag to boast about their double bassoon recreation manner again in 1942:

3. Awkward enjoyable

Humor is likely one of the most infectious traits you’ll be able to have on-line, and Throwback Thursday is an ideal time to show you’re recreation for fun. When all else fails, use the hashtag as an excuse to get foolish.

Well being influencer Dr. Shriram Nene proved he’s sport and in on the joke when he shared this hilarious promenade pic from his “awkward teenage years” for TBT:

Various radio DJ St. Pete Sam pulled off a double whammy by incorporating the #NationalBaconDay hashtag into her TBT publish with this slow-motion video of herself munching on some bacon:

Writer Patricia Cornwell upped the ante with some ’90s cheese, posting a TBT pic straight out of 90210:

4. Mark a milestone

Whether or not it’s an anniversary, a birthday or any outdated event price remembering, TBT is a good time to publish one thing from the previous. Use outdated ephemera — assume posters, ticket stubs or different enjoyable gadgets — to spotlight a novel milestone out of your model’s historical past.

The official Twitter for the Black Sabbath web page repeatedly marks time with TBT posts, posting ticket stubs for live shows that occurred on that day previously:

The Broadway model of Beetlejuice celebrated its ultimate present in NYC with a TBT publish highlighting the ups and downs of its run:

The Home of Blues took it a step additional and paid tribute to the late rapper DMX, sharing a clip from his ultimate present at their venue to mark what would have been his 52nd birthday:

5. Share an outdated product

Throwback Thursday can also be nice to indicate how far you’ve come as a model by sharing your unique merchandise. Simply be sure that your publish is clearly labeled as being from the previous, so that you don’t confuse your viewers!

The London-based recumbent bicycle model Brompton demonstrated simply how lengthy they’ve been within the recreation with this publish of their 1977 mannequin, The Fold:

Archie Comics went much more retro, utilizing Throwback Thursday as a possibility to showcase an outdated comedian ebook from the late Nineteen Fifties:

BMW makes use of its BMW Basic account to spotlight its historical past of gorgeous vehicles. Right here’s a publish that makes use of the #ThrowbackThursday hashtag properly:

6. …or share a brand new product

TBT also can straight drive gross sales, significantly should you concentrate on classic, vintage or in any other case old-timey gadgets. Listed below are some examples of the way folks use the hashtag to promote.

Nothing ages fairly like wine, so Ranchero Cellars cleverly makes use of the hashtag to promote this classic vino from 2010 — a product they nonetheless have on the market.

Shout! Manufacturing unit, an organization that reissues basic TV on Blu-ray and DVD, equally used the hashtag to advertise their new Little Rascals field set:

7. Name to motion

As a result of they’re so partaking, Throwback Thursday posts are highly effective methods to ascertain authority in your business, make some extent, or drive site visitors to an article or name to motion on a product.

Boeing is discontinuing its 747 jets, however they’ve used that as a strong launch pad for a complete narrative that establishes them as an business chief. This 1974 pic of a Boeing over Mount Rainier factors readers to a listicle about how the jet modified the flight business:

Shark Tank host Daymond John doesn’t have to hyperlink out wherever. As an alternative, he makes use of his TBT to make some extent about bodily promoting with a photograph of a FUBU billboard from again within the day:

Arnold Schwarzenegger leans into his standing as a strolling meme with these comical outdated pics of his former health pamphlets. But it surely’s a part of a much bigger marketing campaign as a result of it factors to a brand new health book out there in his bio:

Throwback Thursday finest practices

Prepared to begin creating your individual TBT posts? Simply preserve the following tips in thoughts.

Put up on a Thursday

It goes with out saying that you must do the Thursday hashtag on, properly, the precise day in its title. In case your viewers spans a number of time zones, attempt posting early within the morning to make sure you’re not displaying up too late to the occasion. It varies from app to app, however we recommend you publish on Instagram between 9 a.m. and midday.

Use the hashtags

For those who’re going to take part within the hashtag, you need to use the hashtag! Whereas it’s true that social media websites have tailored to make use of context clues and captions in searches, you continue to need your publish to indicate up on the clickable tag. Don’t be shy! Use each #TBT and #ThrowbackThursday.

Share outdated content material

Once more, it may appear apparent, but it surely bears repeating. The entire level of Throwback Thursday is to throw it again to one thing from the previous. Make sure that your posts embody outdated content material. And ensure it’s clear that the content material is outdated — you don’t need to confuse customers into considering a product you not have out there has come again.

Have a plan

Some intelligent copywriting could make TBT an integral a part of your advertising and marketing plan. Perhaps you’re about to launch your newest vogue line — why not level to it by throwing again to your first-ever launch? These sorts of benchmarks will assist spotlight simply how far you’ve come as a model.

The quickest technique to create your individual Throwback Thursday publish

For those who’re in search of a TBT shortcut, Hootsuite’s obtained you coated.

Our Content material Inspiration tab is a helpful useful resource that helps you create posts in document time. (We advocate bookmarking it whether or not you’re in search of a publish template for Throwback Thursday or one thing else completely.)

Simply observe these steps:

1. Navigate to the Content material Inspiration tab. Be sure you’re logged into your Hootsuite account.

Hootsuite Content Inspiration tab

2. Click on into the Throwback Thursday concept. This may provide an summary of the idea.

Throwback Thursday Hootsuite section embed in Composer

3. (Elective) Click on Extra about this concept. The dropdown menu will provide loads of thought-starters to encourage your TBT.

more about throwback thursday idea with best practices for caption visuals and tagging

4. Click on Use this concept. You’ll be capable of full your Throwback Thursday publish with out even leaving the Hootsuite dashboard.

throwback thursday share brand's story entertain community and make brand feel more relatable

5. Replace your imagery. You possibly can add a number of pics, or use our cool cassette graphic.

update image for throwback thursday post with retro cassette

6. Customise your caption. Use the prompts as a place to begin to make it your individual. Along with #ThrowbackThursday and #TBT, add a few hashtags that relate to your matter.

customize caption TikTok Creator Fund first post throwback Hootsuite Composer

7. Publish your publish. Hootsuite saves your entire social accounts when you’ve related them, so you’ll be able to simply select from the dropdown menu.

With Hootsuite you’ll be able to arrange streams to observe hashtags—together with #TBT—and see how successfully you’re utilizing them. Strive it free immediately.

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