60+ Twitter Statistics to Skyrocket Your Branding in 2023

Until you’re residing beneath a rock, you could concentrate on the regime change Twitter underwent final yr.

What adopted is the overhaul of Twitter blue, the exit and restoration of Twitter areas, modifications in Twitter insurance policies, employees cuts, and not too long ago Elon Musk determined to step down from the CEO place.

All this daffy flip of occasions sends the advertisers throughout the platform in a frenzy to drag out their commercial funds from the platform.

Does this imply Twitter is not hospitable for companies? Nicely, that’s not true.

As a matter of truth, Twitter is rebuilding its belief with advertisers by listening to their issues and reflecting their wants in its options, resembling Twitter Blue and promoting incentives.

twitter business

And the previous birdy traits haven’t gone vanished.

Twitter remains to be sensational in the case of spreading information like fireplace. This platform is a should for customers who like to remain on high of developments. That is your one-stop to get the information and happenings across the nook.

If you wish to win Twitter in 2023, you have to perceive its efficiency higher with the most recent Twitter Statistics.

We acquired them! So whilst you plan to incorporate these new options in your 2022 advertising and marketing plan, take into account these Twitter statistics under and use Twitter instruments to amplify your attain.

Twitter Demographics Statistics

Regardless of being a turbulent yr, Twitter has managed to maintain a household of 237.8 million every day lively customers and 368 million month-to-month lively customers.

Whereas the U.S. nonetheless dominates the charts of the Twitter inhabitants with 76.9 million customers, Japan and India are additionally amplifying their development on the platform shortly, with 58 and 23.6 million customers, respectively. Try extra Twitter statistics on demographics from right here.

Twitter Demographics Statistics
  1. Twitter has 368 million month-to-month lively customers.
  2. The U.S. leads by way of inhabitants with 76.9 million customers, adopted by Japan and India with 58 and 23.6 million customers, respectively.
  3. Twitter has a 56.4% male viewers and a 43.6% feminine viewers.
  4. Most of Twitter’s viewers (38.5%) is between the 25 to 34 age group. Folks aged between 13 to 17 years make up simply 6.6% of Twitter userbase.
  5. 25.47% of Twitter’s site visitors comes from the US.
  6. Most of Twitter’s viewers (38.5%) belongs to the 25 to 34 age group.
  7. Twitter’s model worth development fee in 2022 is 85%.
  8. Twitter is the fifteenth hottest social media on the planet by way of customers.
  9. 7.1 billion folks visited Twitter.com this yr.

Twitter Utilization Statistics

Twitter is without doubt one of the most fast-paced networks the place so many issues are occurring.

The fixed stream of tweets on virtually each matter makes it a go-to place for adults to remain up-to-date on trending scoops.

One-fifth of Twitter customers under the age of 30 visits the platform regularly to replace themselves on their favourite subjects.

Twitterati likes to meet up with the information on the community. 57% of U.S. residents who catches information on Twitter imagine the platform has elevated their understanding of present occasions.

Twitter Usage Statistics

Listed here are some extra Twitter statistics showcasing the mammoth utilization metrics!

  1. The Twitter person spends 5.1 hours a month on Twitter. If we break it down, it implies that a mean Twitter person spends 10 minutes on the platform every day.
  2. One-fifth of Twitter customers under the age of 30 visits the platform regularly to replace themselves on their favourite subjects.
  3. 25% of customers use the app each week, whereas 71% go to no less than weekly.
  4. 55% of Twitter customers entry the platform recurrently to get information.
  5. 69% of Twitter customers within the U.S. use the platform to get information.
  6. 57% of U.S. residents who catches information on Twitter imagine the platform has elevated their understanding of present occasions.
  7. 96% of Twitter Customers within the U.S. Report Utilizing the Platform Month-to-month.
  8. 30% of Twitter customers mentioned that the platform has made them politically conscious.
  9. 82% of Twitter customers entry the platform for leisure functions.
  10. 6000 tweets are despatched in a single second.
  11. 80% of lively customers entry Twitter by way of smartphones.

Twitter Engagement Statistics

Twitter is nice for creating engagement sprees in seconds. You simply have to be insanely inventive and good with phrases to get your message throughout. Not like different platforms, Twitter is extra of a wordplay.

Couple it with hashtags, and you’re assured higher attain. Utilizing simply 1-2 hashtags can truly enhance your engagement by 21%.

You may also put out GIFs and movies so as to add context to your content material additional. Have a look at some wonderful Twitter statistics that may enable you devise out-of-the-box methods.

  1. Folks Tweet about soccer greater than every other sport on Twitter.
  2. Twitter Ranks because the fifteenth Most Well-liked Social Community.
  3. 79% of entrepreneurs have continued leveraging Twitter Areas.
  4. The common variety of hashtags used every day on Twitter is 125 million.
  5. Utilizing 1-2 hashtags can get you 21% extra engagement.
  6. Tweets with greater than 2 hashtags may need 17% lesser engagement.
  7. Hashtagged tweets have a 55% extra probability of being retweeted.
  8. A person on Twitter has a mean of 707 followers.
  9. 391 million folks on Twitter haven’t any followers in any respect.
  10. The highest 10% of tweeters contribute 92% of tweets within the U.S.
  11. Twitter’s timeline generates +31% increased emotional connection and +28% increased ranges of memorability versus the social media common.
  12. “Face with Tears of Pleasure” is used 14.5 billion occasions, making it the most-used emoji on Twitter.
  13. Tweets with a GIF achieve 55% extra engagement than these with out.
  14. Folks watch 2 billion movies on Twitter every day.
  15. Tweets with hashtags have witnessed engagement by 100% for people and 50% for manufacturers, as per the most recent hashtag stats.
witnessed engagement

Twitter Enterprise Statistics

Resulting from latest occasions, the way forward for companies on Twitter appears a little bit hazy, however relaxation assured, it’s not completely doomed.

As a matter of truth, customers like to work together with manufacturers and companies on Twitter. 16% of web customers aged 16-64 use Twitter for model analysis.

Companies have been enjoying it protected on Twitter with common tweets. A lot of the manufacturers cater to their followers on this platform. Corporations have even admitted that utilizing the community to deal with customers’ issues has fetched them a 19% elevate in buyer satisfaction.

Twitter is a go-to place for customers to rant and rave or search help from companies. You possibly can even create one other Twitter account simply to resolve buyer inquiries and issues.

In addition to these, manufacturers have additionally discovered Twitter match for gross sales. 40% of customers have admitted they’ve bought one thing they noticed on Twitter! Listed here are just a few extra Twitter Stats that favor the utilization of Twitter for enterprise.

  1. 16% of web customers aged 16-64 use Twitter for model analysis.
  2. In keeping with Twitter, “a ten% enhance in Twitter Areas dialogue rooms has resulted in a 3% enhance in gross sales quantity.”
  3. 77% of Twitter customers really feel extra constructive about manufacturers which might be group and society targeted.
  4. 67% of B2B entrepreneurs use Twitter as a digital advertising and marketing instrument.
  5. 54% of Twitter’s viewers is extra prone to buy new merchandise.
  6. Twitter has 41.5 million monetizable every day lively customers in the US.
  7. Twitter generated $1.18 Billion in income within the second quarter of 2022.
  8. Twitter has a market cap of $29.56 billion as of September 2022.
  9. 40% of Twitter customers buy a product after coming throughout it on the platform.
  10. 85% of SMB customers on Twitter say offering customer support is necessary.
  11. 53% of Twitter customers will seemingly be the primary purchasers of recent merchandise.
  12. Corporations utilizing Twitter for customer support see a 19% elevate in buyer satisfaction.
  13. 50% of customers use Twitter, whereas 36% comply with manufacturers on Twitter.
  14. 40% of the customers admitted buying one thing they noticed on Twitter.
  15. 92% of firms tweet greater than as soon as a day.
  16. 93% of name followers on Twitter plan to purchase from them.
  17. 69% of name followers on Twitter have already bought from them.

Twitter Adverts Insights

The This fall of 2022 was a nightmare for Twitter promoting income. In keeping with Platformer, “In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.”

However Twitter is profitable again the belief of its advertisers by promising new advert placement controls, in-house content material moderation, and promising promoting incentives.

All that appears to be working if we have a look at the tweet under.

elon musk

If we glance previous the present state of affairs, Twitter qualifies as promoting platform for companies of all sizes.

When working advertisements on Twitter, you have to be a bit cautious. Keep away from utilizing hashtags until it’s a hashtag marketing campaign, as advertisements with no hashtag obtain 23% extra engagement.

Have a look at a number of the essential Twitter stats to ensure you nail the advert specifics.

  1. Twitter’s cost-per-mile (CPM) is the bottom of all the foremost platforms.
  2. In Q2 of 2022, Twitter’s promoting income totaled $1.08 billion, a rise of two%.
  3. The forecasted worth of Twitter 2022 (This fall) advert income has slumped to $1.1 billion from $1.41 billion.
  4. Twitter advertisements attain 5.8% of the world inhabitants over the age of 13.
  5. Twitter’s First View characteristic will increase video viewing time by 1.4x.
  6. Common Twitter Adverts ROI is 40% increased than different Channels.
  7. The Price-per-engagement (CPE) on video adverts is now 50% decrease.
  8. Twitter has a possible advert attain of 544.5 million.
  9. In 2022, Twitter’s advert income within the EMEA area decreased by 15%, and the corporate noticed a 49% decline in promoting bookings for November.
  10. Adverts with no hashtag obtained 23% extra engagement.
  11. 29.6% of advert audiences are feminine, and 70.4% are male.
  12. The best attain rating of Twitter advertisements is witnessed within the U.S., adopted by Japan.
  13. The vast majority of advert audiences on Twitter are males from the age group of 25-34 and females from the 18-24 age group.
  14. Advertisers noticed an increase of 89% in video completion charges.
  15. Round 164 million advertisements are proven on Twitter every day.


Twitter offers immense prospects to speak together with your viewers shortly. You could schedule partaking tweets on the proper time, monitor model mentions, reply shortly, attain out to influencers, and collaborate with different manufacturers for cross-promotion, evaluation, and far more.

With a lot to do, it turns into important to handle it successfully utilizing Twitter instruments like Socialpilot.

It enables you to keep on high of your followers’ feeds by constructing your content material queue. You possibly can repost, schedule content material, curate related posts, add GIFs or movies, analyze your efficiency, and extra with SocialPilot.

Not simply that, you is usually a professional marketer and handle a number of platforms from a single interface! Sounds cool, proper?

Get your free 14-day trial to take management of your branding on social media.