6 TikTok Tendencies to Watch Out for in 2023

TikTok, which was initially seen as simply one other foolish social media channel, went on to revolutionize social media advertising and took the world by storm. It has managed to rework the best way folks uncover merchandise and retailers and has grow to be a big affect on clients around the globe.
So, are you able to choose one or the opposite?

Having constructed the repute of being a enjoyable and informal social media platform with all these loopy TikTok traits, it has clicked massive time with Gen Z and youthful millennial audiences. However what’s shocking is that even manufacturers have taken a liking to this platform for a similar cause.

Common manufacturers similar to Nike, West Elm, and so forth have began embracing the uncooked aspect of TikTok content material. These elements have helped place TikTok among the many high 5 social media platforms with the most important return on funding (ROI) based mostly on a survey launched by Statista in November 2021.

Nonetheless, “excessive ROI” doesn’t imply “simple.” TikTok traits come out and in of favor at lightning pace, just like these within the style world. Due to this fact, maintaining with the most recent TikTok traits turns into essential.

So, let’s shed some gentle on this.

Significance of TikTok Tendencies for Advertising

A TikTok development is usually a hashtag, sound, dance, or “problem,” or a group of quick movies which might be grouped utilizing standard hashtags, songs, or sound results. Typically, the way you edit a publish can be a development.

One of many primary the reason why TikTok has grow to be one of the vital inventive and entertaining social media platforms is that new traits preserve popping up daily. Due to this fact, to create TikTok movies that resonate along with your viewers, it is advisable to take note of what’s trending on TikTok.

Doing TikTok advertising solely part-time dangers having your branded content material be dated after solely a few days, so manufacturers trying to make use of this app ought to make sure to commit the time and assets it’ll want.

Why are TikTok traits good for advertising?

As a result of…

  • TikTok traits maximize creativity; they assist place what you are promoting as user-friendly and straightforward to attach with.
  • TikTok’s algorithm is programmed in such a means that it provides desire to trending movies. So by participating with TikTok traits, you possibly can attain extra folks and acquire extra views and engagement.
  • TikTok traits are the best technique to improve your model’s credibility, as they assist develop your viewers and keep forward of your rivals.

6 TikTok Tendencies to Gas Your Social Video Content material

We’ve compiled a listing of the highest six TikTok traits in 2023 to assist your model carve out a distinct segment and construct your group.

Observe: As beforehand talked about, TikTok traits change quickly. On this weblog publish, we’ve recognized some common all-purpose evergreen ways and traits your model can use. Nevertheless, in order for you a way of what’s trending on TikTok, it is advisable to use TikTok. There’s no getting round that!

1. Sew and Duets Are on the Rise

“Sew” and “Duet” are options that TikTok has developed to assist customers acquire extra publicity.

The Sew characteristic can be utilized to reinterpret and add to a different person’s content material, permitting you to construct on their tales. It means that you can clip and combine scenes from one other person’s video and use it in your video.

TikTok Duet is a enjoyable characteristic that means that you can movie alongside one other video. You possibly can place your video alongside the unique one whereas each play concurrently; nevertheless, that is attainable provided that the unique account has Duets enabled.

The Sew and Duet options can improve a enterprise’s model consciousness to very excessive ranges, thereby inserting them among the many hottest – and evergreen – TikTok traits.

Using the “Duets” characteristic is an ideal alternative to create distinctive content material in collaboration with creators throughout the platform. “Duets” was added as a characteristic on TikTok in late 2020, and it’s no shock {that a} inventive, participating, and collaborative characteristic similar to this continues to be a development in 2022.

Beneath is an instance of a duet TikTok video.

TikTok Videos

2. Being Susceptible and Speaking Delicate Topics

This may be tough to do nicely.

Relating delicate topics, if completed poorly, can reek of making an attempt to construct synthetic sympathy, and creators have been accused of pretending to be susceptible to get views.

Nevertheless, there’s all the time a real want for trustworthy content material on TikTok.

It takes lots of braveness to share troublesome tales, and individuals who achieve this will really feel much less alone whereas sharing theirs. Such movies usually get overwhelmingly optimistic and reassuring responses.

Movies about psychological well being, physique acceptance, and so forth can assist to attach along with your group, as folks wish to see creators be genuine by sharing their highs and lows.

This may be thought of extra of a social motion and fewer of a development. Both means, it’s a very good factor.

Nevertheless, it is advisable to keep true to your model and values, as folks can spot inauthenticity simply, which may negatively impression your model.

So, don’t faux this.

It’s best to make it when you have an genuine, susceptible story to share. However faking vulnerability can backfire and make you appear sleazy, faux, and low cost.


3. Shifting Into the Training Market

The #LearnOnTikTok program started in 2020 to offer a spread of instructional movies to assist facilitate studying throughout the COVID-19 lockdowns. Past simply educational programs, this program additionally contains movies on sleep well being suggestions, train routines, floral design, and so forth.

Companies affected by the pandemic offered these coaching classes, suggestions, and classes.

Therefore, the clips not simply served as instructional assets to assist folks but in addition acted as promotional automobiles for enterprise house owners and helped to maintain their companies operating by sharing their experience.

The #LearnOnTikTok development encompasses all forms of studying, from particular abilities to life classes, which proves that TikTok is not only an leisure platform but in addition means that you can be taught in regards to the world.

This development busts the parable that TikTok is nearly dumb enjoyable.

It proves that TikTok might be a wonderful platform for these eager to be taught new issues and people who desire a higher sense of life’s potentialities. This development means that you can get helpful info in just some seconds.

With greater than 253 billion views on TikTok and nonetheless counting, the hashtag #LearnOnTikTok continues to be one of many high traits in 2023 as nicely.

It tells us that instructional movies are ripe alternatives for the platform and likewise proves that individuals all the time have an urge for food for studying new issues.

Video lession

4. Taking Benefit of Shopper-Centered Hashtags

What the #TikTokMadeMeBuyIt problem taught manufacturers is that if they offer their distinctive spin on a preferred TikTok video theme, even a seemingly random assortment of merchandise can go viral and fly off cabinets.

This hashtag has had an excellent impression on model consciousness, serving to in driving gross sales.

The #TikTokMadeMeBuyIt development has pushed a model’s content material viewership, rising the conversion charge considerably. Many merchandise go viral underneath this trending TikTok hashtag, and these aren’t simply hole view counts – they’re more likely to end in gross sales.

The #TikTokMadeMeBuyIt hashtag is arguably probably the greatest hashtags; nevertheless, a draw back to utilizing such a preferred hashtag is that many different customers and types are additionally utilizing it.

To make sure your content material doesn’t get misplaced, you need to use complementary TikTok hashtags that work alongside the #TikTokMadeMeBuyIt hashtag to make your posts extra accessible to a audience.

You should use area of interest hashtags, branded hashtags, content-specific hashtags, product-specific hashtags, and so forth. In case you face issue creating one thing distinctive, you need to use hashtag turbines.


5. Placing a Face to the Model

If you need folks to attach along with your model, you possibly can present perception into your organization tradition and present the true and various faces behind your model.

Making a “behind-the-scenes” type video makes your model extra interesting to TikTok customers.

TikTok customers will extra simply join with an genuine model that may effortlessly entertain via video. That is the form of content material that has the potential to go viral.

Such movies resonate exhausting with customers as a result of they wish to see the whole journey, not simply the vacation spot. They wish to see the whole course of and sometimes discover these movies enjoyable, pleasant, and aspirational – and extra importantly, they discover them relatable.

A behind-the-scenes video has the potential to provide your model an additional dimension. Such movies are perfect for training and make the viewers really feel like they’re getting one thing unique.

Putting Brand

6. Discovering an Established Viewers by Getting Concerned in TikTok Subcultures

TikTok has made it simple to attach with like-minded individuals who share your pursuits and passions. Individuals from completely different demographics can bond over area of interest pursuits and create their subcultures, that are important locations for self-expression.

There are numerous niches on TikTok, and most have a thriving group of energetic and engaged customers, which you could find underneath a hashtag associated to their chosen subject material. You possibly can rapidly acquire a longtime viewers by getting concerned in one in every of these TikTok subcultures.

This ranges from style TikTok to video video games TikTok, NFL TikTok, mountain climbing TikTok – the listing is limitless. Any variety of these subcultures may match the wants of your model.

Your job shouldn’t be completed by merely together with their hashtag in any video you publish.

It’s best to be capable to persuade the viewers that you’re a a part of that subculture by making your content material genuine for that particular subculture.

It’s essential to analysis beforehand, as TikTok customers are good at recognizing inauthentic manufacturers. Additionally it is necessary to search out the finest time to publish on TikTok based mostly in your viewers’s engagement habits.

For example, the “SkinTok” subculture has emerged as Gen Z’s go-to supply for all skincare-related issues. The hashtags “#SkinTok” and “#SkinCare” have resulted in a optimistic end result for manufacturers as they’ve generated billions of views.


Created all this enjoyable content material in your TikTok however having a tough time discovering the time to publish it along with your busy schedule?

With SocialPilot’s Social Media Scheduling characteristic, you possibly can plan and schedule your content material upfront to make sure the viewers sees it on the proper time.

SocialPilot Calendar


TikTok has a freshness that’s merely unavoidable, and your model needs to be utilizing this recent and rising platform in its advertising methods.

Each model needs its content material to get observed and even go viral. Nevertheless, it takes lots of work to succeed in that time.

There may be certainly no shortcut to success, however some tried and examined strategies may give you a head begin.
Leaping on board and utilizing evergreen and viral TikTok traits would be the golden ticket for some companies in 2023. In case you keep on high of TikTok advertising traits each app-wide and in your trade, you’re setting your self up for elevated model publicity and person engagement.