6 Steps to Conduct a Profitable Twitter Audit

Your model’s on-line presence influences your corporation’s total efficiency.

Most clients use social media to analysis a model, and Twitter is the primary platform for model discovery.

A mean Twitter consumer follows at the very least 5 totally different firms.

So, your model’s Twitter presence may be very important in figuring out how your corporation is perceived amongst your prospects.

So, if you happen to haven’t evaluated how your Twitter deal with has been performing since its creation, it is perhaps an excellent time to do it now by way of a Twitter audit.

However, first…

What Is a Twitter Audit?

A Twitter audit is a complete checkup of your Twitter deal with.

As a enterprise, you have to have joined Twitter with particular objectives, like buyer assist, on-line visibility, model engagement, or one thing else.

Based on statistics, almost 85% of small to medium-sized companies use Twitter to supply buyer assist. So it’s important to often audit tweets you’re receiving in your profile.

A Twitter audit runs a granular analysis throughout the size and breadth of your presence on the micro-blogging web site to find out how nicely your efforts align with these objectives.

There are some things {that a} Twitter audit should focus. These embody:

  • A examine on the standard of your Twitter following.
  • A follow-up in your profile and whether or not the weather align with the newest branding.
  • An identification of the perfect kind of content material on your model.
  • A dedication of posting frequency, time, and so forth.
  • Reevaluation of your KPIs benchmarks.
  • Monitoring and calculating vital metrics like ROI and whether or not your investments generate the specified outcomes.
  • Identification of flaws and areas of enchancment throughout your Twitter presence.

These are just some of the numerous objectives of a Twitter audit.

Now, how do you go about doing a Twitter audit?

As uninteresting because it sounds, doing a Twitter audit is surprisingly straightforward and enjoyable. You’ll uncover insights and are available throughout info you by no means knew existed.

Let’s break it down into six easy steps.

1. Decide Your Twitter Advertising and marketing Objectives

A part of the aim of a Twitter Audit is to see whether or not your Twitter advertising and marketing objectives are being met.

Subsequently, earlier than you’ll be able to fulfill this function, it would assist to take a little bit journey down reminiscence lane and uncover the objectives you supposed to attain while you first created your corporation’s Twitter account.

What aim did you could have while you logged on to Twitter enterprise for the primary time?

Was it to extend model consciousness and attain?

Extra net visitors?

Multiplied leads and conversions?

After getting recognized that, it’s time to see whether or not your present methods are targeted on fulfilling these objectives.

2. Determine Your Twitter Audit Objectives

Now that you’ve got reminded your self of the objectives behind your Twitter advertising and marketing, attempt to consider why you’re conducting a Twitter audit.

A Twitter audit can have a number of outcomes.

It will probably uncover the issues in your methods, spotlight areas for enchancment, information future campaigns, and so forth.

What’s it that you just wish to obtain together with your Twitter Audit?

Do you wish to see whether or not your viewers aligns together with your prospects?

Or are you trying to establish essentially the most resonant kind of content material?

Or do you wish to do all of it?

Your Twitter advertising and marketing aim will assist information your Twitter audit aim.

For instance, in case your Twitter advertising and marketing goal is to drive model consciousness, you’ll wish to discover out, amongst different issues, the type of tweets that drive essentially the most engagement and garner essentially the most attain throughout your Twitter audit.

After getting recognized your Twitter audit aim, it’s time to dive in.

3. Audit Your Twitter Profile

Your Twitter profile is the very first thing individuals see after they look your corporation up on Twitter.

It’s your model’s on-line consultant. Therefore, how your profile seems to be will decide how the viewers perceives your model.

If it seems to be top-notch, you’ll win a superb first impression. Nevertheless, in case your Twitter deal with seems to be outdated and deserted, at first sight, you’ll lose your fame and maybe a buyer as nicely courtesy of your neglect.

Subsequently ensure all of the graphics, imagery, and textual content in your Twitter profile are constant together with your model’s voice and persona.

Graphic design tendencies change. Guarantee your Twitter profile and canopy photographs are up to date with the newest tendencies so that they don’t look outdated and make your profile look deserted.

Try how Common Electrical’s Twitter profile is related to the present tendencies:

General Electric

Presenting a model constantly throughout the web can result in a 33% enhance in income. Subsequently, be certain that your Twitter branding is in step with all different platforms your corporation exists on.

Twitter bio is vital as nicely.

This one-line assertion summarizes your model for the viewers and is prime actual property.

Capitalize on this house to inform the viewers precisely what your model is.

Bear in mind, you could have restricted characters, so be artistic and develop a phrase that captures your model’s voice and explains your corporation to the viewers.

Try how Wendy’s does their Twitter bio good:


There may be one other prime actual property house in your Twitter deal with other than the bio. And that’s your pinned tweet part.

Pinned tweets are comparatively new and supply a superb alternative to push vital model messages to your prospects.

When you use pinned tweets, guarantee they’re present with the current tendencies.

And if you’re not but utilizing the pinned tweets part, what are you ready for!

Twitter’s pinned tweets get important publicity to a model’s target market. You should use this house to ship vital messages to your viewers, like information and updates, offers and reductions, new product launches, and so forth.

Try how Goal is successful the back-to-school season with this pinned tweet:


Make certain no matter it’s that your pinned tweet promotes ties again to your Twitter advertising and marketing objectives.

In case your aim is to drive model consciousness, make sure the pinned tweet does that. If the aim is to get extra net visitors from Twitter, ensure the pinned tweet shares certainly one of your most attractive weblog posts or affords.

Till this step, you don’t have to dive into knowledge or any knowledge analytics instruments. You’ll be able to carry out your profile’s audit manually however what comes subsequent wants analytics.

4. Dive Into Knowledge

Probably the most important benefits of social media is the quantity of knowledge they generate.

Twitter is not any totally different.

Your exercise on the platform results in a great deal of priceless knowledge being generated and gathered in your Twitter analytics dashboard.

Dive Into Data

This various knowledge offers you insights into many key metrics, from the variety of followers to prime tweets, the greatest time to submit on Twitter, and your viewers demographics.

In case your aim is to drive engagement and Twitter knowledge tells you sure forms of tweets generate excessive engagement charges, you already know what to submit to meet your advertising and marketing targets.

That is how Twitter analytics may help you get nearer to your advertising and marketing objectives. You’ll be able to leverage its knowledge to information your content material creation technique, posting schedule and extra.

It’s also possible to observe your progress utilizing Twitter analytics.

This software helps you identify what number of followers you could have gained over a selected interval. Furthermore, you may also discover out the kind of content material that has led to essentially the most enhance in followers.

Empowered with this knowledge, you may make higher choices on your twitter journey, develop environment friendly methods, and work to perform your Twitter objectives.

You’ll be able to entry your Twitter analytics out of your account, obtain all the info to your laptop, and create reviews.

5. Twitter Followers Audit

When you’ve got by no means had a Twitter audit, likelihood is your deal with has attracted a bunch of meaningless, maybe even pretend, followers that don’t add any worth to your corporation.

Who’re meaningless and pretend followers?

A meaningless follower could possibly be anybody who doesn’t align together with your target market persona.

The explanation you exist on Twitter is to attach together with your target market. But when your followers don’t match the target market demographics, will your Twitter efforts be price something? No.

Equally, the pattern of bot followers is on the rise.

Manufacturers typically entice many pretend followers which are bot accounts. Social media platforms typically crack down on enterprise profiles with an abundance of such accounts.

Subsequently, earlier than you have a good time your enhance in follower rely, carry out a Twitter follower audit to weed out pretend and meaningless followers.

Twitter Followers Audit

Your Twitter analytics report would comprise details about your followers’ demographics, age, location, and so forth. Match this info together with your purchaser persona and see if it aligns.

If it doesn’t, it’s time to revamp your follower acquisition technique to succeed in and entice individuals who matter.

You may additionally must dive manually into your followers and see if the accounts align together with your target market persona to find out if the correct of viewers is following you.

Moreover, your analytics report will even let you know whether or not your followers have elevated or decreased over a given interval. This can assist you to establish the influence your advertising and marketing actions are producing.

Auditing Twitter followers additionally means figuring out your prime, most influential followers and fascinating with them to make them your model advocates.

6. Audit Your Twitter Content material

A Twitter content material audit entails an evaluation of all of your tweets to see that are essentially the most profitable.

Try the efficiency insights of all of the tweets that went reside throughout the chosen audit interval.

Decide what sort of tweets drove essentially the most KPIs.

Was it the meme content material you shared that received essentially the most retweets or the deal you posted that received essentially the most net visitors?

No matter tweet content material brings you nearer to your Twitter advertising and marketing targets, do extra of that.

If infographics drive higher engagement, share extra infographics and put video content material on maintain if that doesn’t carry out too nicely.

A content material audit will even uncover the perfect size of your tweets, posting frequency, and the perfect time to submit a tweet.

Dig into your analytics and see if there’s a pattern in best-performing tweets.

Have been all these high-performing tweets posted at any explicit time of the day? In that case, this could possibly be your greatest time to submit on Twitter.

Lastly, dig up a few of your previous tweets and see if they’re nonetheless related or in step with the model. If not, take into account deleting them to make sure your deal with brims with priceless and recent content material.

The Worth of Twitter and Twitter Audit

Twitter has round 217 million monetizable each day energetic customers. However extra issues make Twitter a profitable platform for manufacturers.

Twitter sees nearly 6000 tweets each second!

This makes it a superb platform for manufacturers to dip into their clients’ conversations, achieve priceless insights, and develop into a part of the newest tendencies.

Taco Bell is a superb instance of getting the perfect of conversations on Twitter.

The meals chain adopted an method of participating its followers in comical conversations. Because of this method, the model now has greater than one million followers on Twitter alone.

drake bell

So, Twitter is invaluable for manufacturers. However solely these manufacturers handle to leverage their true potential that retains up with Twitter audits.

Companies hop on Twitter to interact their viewers and in the end win extra conversions.

Nevertheless, with all of the tendencies and the race to extend followers and achieve attain, it’s straightforward to lose sight of your predominant aim and develop into distracted by these vainness metrics that contribute little to a model’s progress. Because of shedding focus, your content material high quality and engagement undergo.

Consequently, what occurs is that you just proceed to make efforts on Twitter however see no encouraging or considerable outcomes.

Twitter audit cuts this harmful cycle proper at first and helps you establish in case your efforts are literally serving to you get nearer to your actual objectives or simply serving to you achieve floozy, empty metrics.

Twitter is a goldmine for manufacturers that handle to make use of it proper. A Twitter audit lets you harness the platform’s true potential, streamline your efforts, and give attention to creating content material that issues.


A Twitter audit helps you run a analysis in your Twitter profile to establish underlying points limiting your progress and uncover new alternatives.

This is the reason, when accomplished proper, a Twitter audit may help improve your model’s Twitter presence and propel your corporation towards success.

A Twitter audit, nonetheless, shouldn’t be a one-time factor. You will have to carry out common audits to maintain harnessing its potential and capitalizing on the microblogging web site’s advantages.

Subsequently, develop a routine of normal Twitter audits to proceed optimizing your Twitter advertising and marketing campaigns and vying for extra resounding outcomes.