5 advertisements networks myths debunked [To Complete] | Pocket Gamer.biz

AdQuantum is a efficiency advertising and marketing company based mostly in Cyprus that makes a speciality of serving to cellular apps develop their income and enterprise. Utilizing risk-free consumer acquisition options AdQuantum allows cellular manufacturers to satisfy their efficiency targets by attracting new paying customers.

We spoke to their Consumer Acquisition Supervisor, Andrey Kalita, who on this article scythes by the confusion and doubt surrounding advert community visitors and units a transparent path to success.

Cell in-app networks are nice secure visitors sources, although usually underestimated by cellular entrepreneurs on the market. The most important networks require a better funding than paid social channels and never each marketer is keen to take these dangers. Nonetheless, we at AdQuantum have many circumstances exhibiting that advert networks not solely repay, but in addition carry superior earnings when utilizing them correctly. I will debunk the 5 most typical myths about advert networks and make clear why you must undoubtedly think about this advert channel to succeed along with your cellular sport.

#1 You may’t earn cash from advert networks

Whilst you assume you possibly can’t earn cash on advert networks, your rivals seize the prospect and earn typically much more cash than from paid social sources 😉

When you have a high-quality sport that performs nicely on different visitors sources, then we strongly suggest no less than testing it on the most important advert networks, reminiscent of AppLovin and Unity Advertisements. If the sport is profitable, then you’ll obtain an extra quantity of visitors and can be capable of multiply your revenue. Now we have many circumstances the place advert networks carried out in a extra secure method than the most important paid social sources or Google Advertisements.

#2 Unaesthetic advert creatives don’t carry out nicely

Are you conversant in the state of affairs of when a artistic that has been labored out completely from the visible standpoint doesn’t work and a artistic that was made rapidly, and maybe not very rigorously, abruptly reveals wonderful outcomes? This certainly additionally occurs on advert networks.

For some app classes, it’s not at all times doable to search out high-quality property or create your individual, however don’t be afraid to experiment! Give choice to the final idea and the concept of the artistic itself reasonably than to visible aesthetics.

After all, we don’t advise you to make creatives of very low high quality with pixel graphics or ugly property. Customers don’t like such creatives as metrics present. However nonetheless, keep in mind that the form is just not as vital as the concept behind it. Pay extra consideration to what precisely you wish to replicate within the advert and to not the way you wish to replicate it. Suppose extra about what mechanics and sport components to indicate that may be essentially the most partaking to your consumer.

#3 Advert networks are absolutely automated, it has no settings

This delusion most likely appeared based mostly on three details. The primary one is the truth that the public sale on networks is extra linear than on social networks. Due to this fact, with the identical creatives and bids, you’ll goal the identical viewers normally, whereas in social networks the viewers continually modifications and your greatest profiting bundle (GEO + marketing campaign optimization + advert artistic + viewers) can cease working in only a week, so you must continually regulate your campaigns.

The second reality is that advert networks don’t have the choice of focusing on by pursuits or lookalike audiences. And thirdly, there may be additionally no capacity to drive visitors to a selected Tier of GEOs inside advert networks (aside from just a few networks like Reddit, as an example).

Thus, this delusion didn’t seem out of skinny air. Nevertheless, that’s not likely true. In reality, advert networks have all the opposite settings most cellular advert platforms have. You may study extra about how advert networks work in our article.

#4 If a marketing campaign performs nicely inside one community, it should work simply as nicely with the identical settings inside one other community

We at AdQuantum have at all times thought-about the main advert networks we work with as fully totally different sources. There certain is data throughout the business that some networks will let you use virtually an identical marketing campaign settings from one other grid. Nevertheless, we desire to deal with every new supply as a singular entity.

Numerous networks have several types of optimizations, aside from CPI optimization. Thus, it’s inconceivable to switch settings from one other community generally. Let’s think about an instance: optimization for Retention Fee in Unity Advertisements is absent in AppLovin whereas AppLovin has Value per Buy marketing campaign optimization that ironSource or Unity Advertisements don’t.

Other than optimization sorts, there are additionally variations in when precisely networks will let you optimize your marketing campaign. As an illustration, Unity Advertisements affords ROAS marketing campaign optimizations on day 7, whereas AppLovin permits you to take action on day 0, day 3, and day 7.

It also needs to be famous that totally different advert networks have totally different writer portfolios (the checklist of apps you’re marketed in). And if in some networks like ironSource or AppLovin, you possibly can see precisely which apps you might be marketed in, in a few of them like on Unity and Mintegral, the publishers are hidden behind encrypted designations. Due to this fact, your marketing campaign settings from these networks will probably be relevant solely to the networks themselves.

Moreover, there are additionally technical variations between varied networks, which may lastly put an finish to your hopes of transferring marketing campaign settings between totally different sources. For instance, on AppLovin you get an enormous variety of clicks with a CTR of as much as 45-50% in comparison with Unity Advertisements the place the CTR fluctuates round 5-10%.

#5 Advert networks don’t require a person advert strategy for advert creatives. You need to use what has already been on paid social visitors sources

Only a few advert creatives that carried out nice on paid social channels carry out nicely on advert networks. There have been circumstances in our apply when creatives labored nice on some visitors sources, however on the similar time, they didn’t carry out in any respect on advert networks. Advert networks are pickier by way of deceptive advertisements.

The principle distinction between advert networks and paid social sources on this sense lies in the price of visitors on the preliminary stage of the advertising and marketing funnel. With a clickable deceptive artistic on paid social sources, you should buy visitors so cheaply that even with a low RRd1, you possibly can repay with a low CPI.

Advert networks have a restricted variety of creatives which you can launch at a time. For instance, AppLovin recommends you add 4 creatives per week whereas Unity Advertisements asks you to add even fewer. Furthermore, there is no such thing as a A/B testing on advert networks. Due to this fact, we don’t suggest utilizing advert networks as platforms for testing creatives.

Right here’s our tip: check creatives on paid social sources or Google and use the best-performing ones for advert networks. By “best-performing” we imply the creatives with low-cost CPI and excessive RRd1.

Be ready that not all artistic approaches that labored efficiently on paid social sources will work the identical method on advert networks. Nevertheless, through the use of the abovementioned tip, you’ll choose essentially the most acceptable creatives for advert networks sooner and simpler.

Summing up

We hope that now you’ve gotten fewer doubts about should you can actually enhance your app with advert networks and make an excellent revenue on them. In case you need some assist with advert networks or different advert platforms, AdQuantum is at all times there for you.

Edited by Iwan Morris