40+ Snapchat Statistics for Scaling Your Enterprise in 2023

Whereas some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about maintaining their streaks alive.

Even with the unstable stability sheets, Snapchat has managed to maintain 363 million day by day lively customers, which is clearly removed from being “useless.”

Manufacturers seeking to pay money for the youthful technology should take note of Snapchat. A a lot greater mistake – utilizing the platform with out getting acquainted with the current Snapchat statistics.

Snapchat has all of the bells and whistles to get your model engaged with its wonderful user-generating content-creating group.

With its ephemeral story function, AR filters, and TikTok just like Snapchat Highlight function, you may relish greater engagement charges by creating Ulta-personalized content material on the platform.

Sounds attention-grabbing! However is Snapchat the suitable platform on your model?

To know that, familiarize your self with the platform by understanding the newest Snapchat statistics.

Snapchat Demographics Statistics

Snapchat is among the most fashionable social media platforms, with greater than 500 million month-to-month lively customers and 363 million day by day lively customers. India alone has 144.35 million customers, adopted by the U.S., France, and the U.Ok.

Snapchat statistics

If you’re concentrating on the youthful demographics of the U.S., then Pinterest is sweet information! In the US, the 15-25 age group represents the biggest portion of Snapchat customers at 48%.

Fascinating, proper? Listed here are some extra Snapchat statistics on demographics.

  1. Snapchat day by day lively customers have elevated by 19% year-over-year to 363 million.
  2. Snapchat has over 557 million month-to-month lively customers, as per Statista
  3. 1.4% of web customers ages 16 to 64 name Snapchat their favourite social media app.
  4. Snapchat is the world’s twelfth hottest social media platform.
  5. As of April 2022, India boasts the biggest Snapchat consumer base, with a complete of 144.35 million customers.
  6. Females make up 52.9% of Snapchat’s world consumer base.
  7. In the US, the 15-25 age group represents the biggest portion of Snapchat customers at 48%.
  8. Customers between the ages of 26-35 make up 30% of the platform’s consumer base, whereas these between 36-45 signify 18%, ages 46-55 make up 11%, and customers 56 and above make up simply 5%.

Snapchat Utilization Statistics

Snapchat witnesses large utilization every day. Greater than 2 million snaps are despatched each minute on the platform.

Snapchat is massively fashionable for its use of augmented actuality (AR) filters. Because of the brand new AR options like Snap Map and World Lenses, the vast majority of customers (63%) spend their time utilizing augmented actuality (AR) filters on the platfrom.

So don’t overlook to make campaigns round AR filters!

Listed here are a few of the thrilling Snapchat statistics on consumer conduct.

  1. The common consumer devotes 21 minutes per day and three hours per thirty days to utilizing the Snapchat platform.
  2. Individuals who use Snapchat open the app 30 time a day.
  3. 4 Billion+ snaps are despatched every single day on the platform.
  4. A majority of Snapchat’s day by day lively customers, 63%, use augmented actuality (AR) filters.
  5. It’s reported that a median of 5+ billion snaps are created on the platform day by day.
  6. 82% of American youngsters use Snapchat at the very least as soon as a month.
  7. The Snap Map function on Snapchat is utilized by over 250 million customers on a month-to-month foundation.

Snapchat Engagement Statistics

Snapchat isn’t crammed with flimsy noise and fluff. Customers choose what they wish to see and with whom to work together. No surprise why its buyer satisfaction score is 70

Snapchat Highlight is one other fashionable content material format companies can’t ignore. Greater than 300 million customers work together with Highlight content material every month.

You’ll be able to even invite additional interplay with swipe hyperlinks. As per Snapchat stats, the swipe-up fee is 5x greater than regular social media click-through charges.

Take a look at Snapchat stats on engagement to know what sort of interplay you must anticipate on the platform.

  1. The variety of Snap Tales that embody music has elevated by greater than 3X.
  2. Since January 2021, over 250 million Snapchat customers have been utilizing AR buying Lenses.
  3. Snapchat obtained a buyer satisfaction score of 70 in the US.
  4. Greater than 300 million customers work together with Highlight content material every month.
  5. Snapchat says the entire time spent viewing Highlight content material has elevated by 55% year-over-year.
  6. The day by day common time spent by Snapchat customers aged 35 and older participating with Reveals and Writer content material has elevated by over 40% in comparison with the earlier 12 months.
  7. Greater than 300 million Snapchat customers work together with Snap Map every month.
  8. The longest Snapchat streak was recorded for 2794+ snaps.
  9. Snapchat’s swipe-up fee is 5x greater than regular social media click-through charges.

Snapchat Enterprise Statistics

The Snapchat community has reached a income of greater than a billion {dollars}, with greater than 35 million companies actively utilizing the platform.

One more reason why the platform has been attractive enterprise progress through the years is due to its Gen Z-centric consumer base. Retailers can take advantage of out of the impulsive shopping for nature of the youthful demographics on Snapchat.

Gen Z and millennials have direct spending of round a trillion {dollars} via Snapchat! Insane, isn’t it? Take a look at a few of the most influential enterprise Snapchat statistics from right here.

  1. Snap generated $1.13 billion in income for the quarter, a 6% enhance from the earlier 12 months, with a good portion coming from the US market.
  2. Buddies of Snapchat customers have 4X extra affect on their buying choices in comparison with celebrities or influencers.
  3. Snapchat+ subscriptions have over 1.5 million paying subscribers
  4. Snapchat customers are 60% extra more likely to make impulse purchases.
  5. Collectively, Millennials and Gen Zs have a spending energy of over $1 trillion, and Snapchat’s consumer base has a mixed spending energy of $4.4 trillion.
  6. Snapchat customers are 60% extra more likely to make impulse purchases.
  7. 39% of Snapchat customers seek the advice of with family and friends earlier than making purchases.
  8. Snapchat customers are 2X extra more likely to share their purchases with others.
  9. Snapchat accounts for lower than 2% of the US digital promoting market.

Snapchat Adverts Insights

Snapchat has nice potential to make your online business seen. Greater than 57% of companies submit video advertisements on the platform.

And 64% of customers watch these advertisements on Snapchat with the sound on. So in case you are reeling on some video content material for Snapchat, don’t overlook so as to add some beats that your viewers can reminisce about later.

However why is promoting on Snapchat helpful? Apparently, entrepreneurs can attain 39% of the 18-24 age group worldwide with Snapchat. Have a look at extra of Snapchat stats on advertisements.

  1. Snapchat has the potential to achieve 557.1 million individuals via promoting.
  2. Gen Z customers present a 59% promoting recall after participating with an commercial for 2 seconds or much less.
  3. 39% of Snapchat’s promoting audience is throughout the age vary of 18-24.
  4. 64% of customers watch advertisements on Snapchat with the sound on.
  5. As of 2022, 54.4% of Snapchat’s promoting viewers is feminine, and 44.6% is male.
  6. Greater than 57% of companies submit video advertisements on the platform.
  7. It’s estimated that Snapchat will generate $5.87 billion in promoting income by 2026.
  8. As of July 2022, the variety of customers entrepreneurs can attain with advertisements on Snapchat elevated by 27 million (+4.7%) in three months.
  9. Snapchat’s promoting viewers attain has grown by 20% over the previous 12 months.


In the event you haven’t but included Snapchat in your advertising arsenal, it’s time to rethink and experiment. With a view to try this, you first must convert your account to a Snapchat enterprise account.

As soon as all the pieces is ready, you may choose viewers preferences and goal the sector that’s most definitely to transform. You’ll be able to even use lookalike audiences, Snapchatters, who observe manufacturers just like yours.

The Snapchat statistics above will support you in planning the content material technique that works greatest to achieve your focused viewers on the platfrom.

Does your social media advertising plan transcend Snapchat? If sure, verify extra social media statistics to create a formidable social advertising technique on each channel: