29 Twitter Stats That Matter to Entrepreneurs in 2023

Many social platforms of The Historical Occasions (2006-2010) have advanced a lot as to be virtually unrecognizable as we speak, but Twitter’s microblogging expertise has remained principally the identical. Why? As a result of it really works.

That’s to not say that Twitter hasn’t modified through the years — it has, particularly as a enterprise advertising and marketing device. However the best way manufacturers use Twitter has largerly stayed the identical: To rapidly join customers to what’s occurring, whether or not it’s a world disaster or a neighborhood, niche-specific occasion.

And, to attach folks to your small business.

These are the most recent Twitter stats and traits you must know to get essentially the most out of your Twitter advertising and marketing campaigns in 2023.

Common Twitter stats

1. Twitter is on monitor to break even in 2023, Musk says

2022 was a yr of huge change for Twitter, together with an possession change. Whereas official earnings experiences are solely obtainable for half of 2022 to date, there are experiences of income dropping by as a lot as 35% in 2022 vs. 2021.

Even when that seems to be true, it wouldn’t be an remoted incident. Twitter has skilled income setbacks through the years, although their total outcomes have been on a constructive upward trajectory. Twitter earned simply over $5 billion USD in 2021. The corporate hasn’t recorded an annual revenue since 2019.

Twitter launched new options in 2022 to diversify their revenue past promoting, together with Twitter Blue subscriptions, a number of media codecs, co-Tweets, an edit button, and extra.

Will Elon Musk’s prediction transform true for 2023? Time will inform.

2. The hottest Twitter account is @BarackObama

Former U.S. President Obama has held the highest spot for a couple of years, with over 133 million followers. Longtime fashionable customers Justin Bieber, Rihanna, and Katy Perry nonetheless rank within the high 5 however new for 2023 is present Twitter proprietor Elon Musk within the #2 spot with 127 million followers.

3. Twitter is the sixth hottest social platform in the US, by lively customers

In a latest survey of cell customers, 52% of People engaged with the Twitter app in the course of the examine interval, inserting it in sixth.

4. Twitter is the world’s seventh favourite social media platform

Twitter has held regular within the seventh spot since 2021.

The share of individuals ages 16-64 who say every of the highest 10 platforms is their favourite has remained comparatively fixed, although rivals Instagram and WhatsApp have dropped barely since 2022 Q1 — 0.3% and 0.4%, respectively. In distinction, Twitter’s recognition has risen by 0.2% all through 2022.

October 2022 favourite social media platforms

5. As CEO of Twitter, Elon Musk has a 34% approval ranking

It’s no secret Musk’s management is a divisive matter for Twitter customers, with some applauding his choices and others disagreeing.

However, a February 2023 survey has discovered Musk’s public approval ranking as CEO has elevated to 34%, up from 30% earlier than his buy of Twitter was full. Although there was additionally an almost-equal 5% soar in those that disapprove.

do Americans think Elon Musk's purchase of Twitter has been good or bad for the platform

Supply: YouGov

For comparability, solely 18% of People at present approve of how Congress is doing its job.

Twitter consumer statistics

6. Twitter utilization is rising 30% quicker than Instagram amongst Gen Z

Sound the alarms: Gen Z doesn’t hate Twitter.

42% of People ages 12-34 now use Twitter, in comparison with solely 29% in 2020 — a 36.6% increase over two years. Comparatively, Instagram adoption solely elevated by 5.7% throughout the identical interval.

graph of social media brand usage (age 12-34)

Supply: Edison Analysis

The oldest Gen Zers are about 25 in 2023, so this Twitter stat could also be skewed on the greater age vary by these pesky Millennials within the combine. Nonetheless, it provides meals for thought.

The lesson right here is to make sure information is guiding your social media advertising and marketing technique. We’re uncovered to so many “Gen Z solely cares about TikTok” thinkpieces, it’s simple to take it as truth. Whereas your explicit Gen Z viewers will not be on Twitter, be certain to check that speculation first, Dr. Viral.

7. Twitter customers comply with a median of 405 accounts

Individuals who put up greater than 5 Tweets per thirty days comply with a median of 405 accounts, whereas those that posted much less usually comply with a median of 105 accounts.

8. 62.9% of Twitter customers are male

This survey didn’t report choices for nonbinary folks, so it doesn’t seize the complete spectrum of gender for all Twitter customers. Nevertheless, it does illustrate the broad gender hole on Twitter.

graph of male 62% vs female 37% Twitter users

Supply: Statista

That hole is simply getting wider in 2023. In 2022, 56.4% of Twitter customers recognized as male and 43.6% recognized as feminine — a a lot nearer ratio.

9. Twitter has the largest gender hole of any social platform

Once more, these statistics solely signify these figuring out as both male or feminine, with out together with different choices. Nevertheless it’s useful to see these figures in comparison with different fashionable social platforms to grasp extra about Twitter demographics.

usage of social media platforms by gender

Supply: Statista

10. Customers aged 18-34 like Twitter essentially the most out of all generations

A mixed complete of 41% of customers 18-34 view Twitter both “very favorably” (16%) or “considerably favorably” (25%). Whereas this age vary doesn’t completely signify Gen Z, a big portion of it does.

The age group with the second highest complete is customers age 35-44, the place a complete of 38% view Twitter “very favorably” (11%) and “considerably favorably” (27%).

Each age brackets embrace hefty helpings of Millennials, so make sure you’re optimizing your Twitter technique for this extremely growing older participating inhabitants.

11. 23% of American Twitter customers listing their job of their profile

Job title or trade is the preferred factor U.S. adults say about themselves of their Twitter profile bio, with roughly 1 in 4 customers together with this info.

Different fashionable profile mentions embrace hobbies (12%), household relationships (8%), and political beliefs (6%).

a quarter of US adult Twitter users list their job on their profile

Supply: Pew Analysis

Twitter utilization statistics

12. Twitter is the preferred social platform for information and present occasions

Twitter’s enchantment has all the time been its short-form, real-time nature and that’s nonetheless true as we speak with 61.2% of individuals saying Twitter is the place they go to remain updated with information and occasions.

Manufacturers can capitalize on this by live-tweeting from conferences and creating occasion hashtags with the intention to retweet from, and begin conversations with, attendees.

October 2022 social media activities by platform

13. 23% of customers say most of their Tweets are political

Virtually half (45%) of People say they’ve Tweeted a couple of political or social challenge within the final 12 months, however for 23% of the consumer base, political Tweets are a life-style. A examine analyzing the content material of over 1 million Tweets discovered roughly one-third, or 33%, had been political in nature.

14. Folks spend a median of 4.4 hours per thirty days on Twitter

A latest examine experiences customers spend a median of 1.1 hours per week on Twitter, equating to 4.4 hours per thirty days. Whereas that will appear small in comparison with TikTok’s reported 9.8 hours per week, the typical demographics and viewers of Twitter are vastly completely different from that of TikTok.

Undecided in case your supreme viewers is on Twitter? Discover out with the most recent Twitter demographics stats for 2023.

average hours per week that users spend on social media platforms

Supply: Statista

15. 66% of hyperlinks Tweeted from main accounts level to print, TV, or wire information sources

Two-thirds of the hyperlinks shared by distinguished Twitter customers pointed to print, TV, and wire information media, whereas solely 5% of hyperlinks shared on different platforms — akin to Reality Social, Parler, and extra — did.

Maybe this is because of Twitter itself additionally being a mainstream community, although the broad hole recommend an underlying ideological distinction.

prominent accounts on Twitter are more likely than

Supply: Pew Analysis

16. The common natural Twitter engagement fee is 0.05%

Makes you lengthy for the halcyon days of 2013’s double-digit engagement charges, eh?

To not concern: It’s simple to beat 0.05% with the precise Twitter content material technique, networking efforts, and time. (And, hey, you’ll be able to all the time run advertisements for a lil’ increase if wanted.)

average Twitter engagement rate per post by industry

Supply: Statista

Undecided what your common engagement fee is? Discover out with our free engagement fee calculator, or attempt Hootsuite and let it crunch your numbers and inform you find out how to enhance — routinely.

17. Utilizing video in Tweets boosts engagement as much as 33%

Natural video Tweets carry out as much as 33% higher than text-based Tweets. Does each Tweet should be a video? No. However don’t be afraid to experiment with completely different media codecs to see what will get the very best outcomes for you.

For that extra-extra particular increase, working Twitter video advertisements can increase complete video views by as much as 95% and improve complete video watch time by 84%.

Twitter for enterprise stats

18. 89% of individuals use Twitter to seek out new merchandise

Twitter will not be high of thoughts once you consider ecommerce advertising and marketing, however customers are open to discovering new services.

Take advantage of this by:

19. 50% of individuals age 16-24 use social networks for model analysis

Whereas not unique to Twitter, this can be a elementary shift in how folks use the web to make shopping for choices. For many years, search engine marketing reigned supreme as we relied on search engines like google like Google to resolve the thriller of every part from “Ought to I get this mole checked out?” (ew and sure) to “What’s the very best social media scheduling device?” (Hootsuite).

For the primary time in historical past, it’s raining males…tions?

Dubbed “social search engine marketing,” the apply of turning to social networks as a substitute of search engines like google isn’t restricted to Gen Z. Millennials comply with shut behind with virtually half utilizing social the identical approach, and over a 3rd of the 45-54 crowd does, too.

Internet users age 16-24 use social for brand research over search

Wanna money in? The 1st step: Be on social. Duh. Step two: At all times use ALT textual content. It improves accessibility and serves your “social search engine marketing rankings” nicely, too. You possibly can add ALT textual content in Hootsuite when scheduling posts.

Oh, step three? Learn Social Developments 2023 for extra key methods.

20. 76% of customers say they’ve purchased one thing based mostly on Twitter conversations

Twitter’s remark thread construction lends itself nicely to engagement, the place one Tweet can spur a whole dialog. Whether or not you’re answering somebody’s query publicly in a Tweet thread or by way of a personal DM, the short, conversational nature of Twitter seems like a personalised expertise in each.

21. Solely 43% of entrepreneurs are selling their enterprise on Twitter

No, Twitter’s advert attain isn’t the most important, neither is the platform the precise match for all sorts of companies. But when your persons are on Twitter, so must you.

Much less entrepreneurs means much less competitors in every part from natural attain to model constructing actions. Study the ins and outs of the Twitter algorithm and find out how to create a successful Twitter advertising and marketing technique to push your small business to new heights.

marketers promoting their business by social media platform

Supply: Statista

22. 28% of entrepreneurs are planning to make use of Twitter extra

Many manufacturers are nonetheless working to determine themselves on social “new youngsters” like TikTok, however don’t overlook about tried and true Twitter.

When surveyed about plans for the following 12 months, virtually a 3rd (28%) of entrepreneurs mentioned they’re planning to make use of Twitter extra.

Twitter promoting stats

23. Monetizable each day lively customers (mDAU) grew 16.6% in 2022 to virtually 238 million customers

mWhat? Twitter defines a monetizable consumer (mDAU) as an account that has bodily logged in every day and isn’t a bot. These customers are monetizable as a result of they see Twitter advertisements after they log in.

This determine is predicted to maintain rising as Twitter continues to develop new promoting and ecommerce options in 2023.

24. Twitter advertisements have the potential to achieve 544.5 million folks

That’s a 12% soar in 2022 Q3 from 2022 Q2, or a rise of 58 million folks, and a complete improve of 24.7% year-over-year.

25. Twitter advertisements attain 10.7% of all web customers

Damaged down additional, this equals 6.8% of the full world inhabitants, and eight.7% of everybody 13 and older. Inhabitants counts estimate there are about 5 billion folks over age 15, so which means advertisements on Twitter may attain about 445 million of them.

Single digit proportion advert attain might not look spectacular, however 8.7% is an enormous 50% improve — representing about 145 million extra folks — since 2020, the place Twitter advertisements reached solely 5.8% of these 13 and older.

26. Twitter advertisements attain 32% of People age 13 and older

That’s 91.7 million People, although certainly not the most important attain proportion in comparison with different international locations. Twitter advertisements attain a whopping 60.4% of Japanese folks 13+ and 38.% of individuals 13+ in the UK.

Twitter ad reach ranking

27. Twitter advertisements attain virtually 3x extra males than girls

Earlier, I discussed that just about 63% of Twitter’s viewers establish as male and 37% establish as feminine in 2023. Twitter advert attain is much more skewed towards male customers.

Twitter advertisements attain as much as 74.3% of male customers, however solely 25.7% of feminine customers.

Why the even bigger divide? We’re undecided, although you’ll be able to goal Twitter advertisements based mostly on gender (at present solely male or feminine choices) for higher precision.

Twitter publishing stats

28. There have been a document 20,000 Tweets per second in the course of the World Cup

Elon Musk introduced the milestone on November 23, 2022.

If that had been true for each second of a 24 hour interval, there can be over 1.7 billion Tweets per day.

29. You possibly can put up as much as 2,400 Tweets per day

I imply… does anybody want extra? In all seriousness, Twitter has a couple of limits to assist cut back potential bot spam.

Need the utmost attain doable on Twitter? Use Hootsuite’s Greatest Time to Publish characteristic to routinely schedule your 2,399 Tweets per day on the most optimum occasions to your viewers to see them.

Best Time to Publish - Twitter Heatmap

Rock your Twitter advertising and marketing by utilizing Hootsuite to plan, schedule, and publish Tweets, interact with customers, and monitor matters and hashtags. Mixed with highly effective Twitter analytics, Hootsuite is your good associate for fulfillment on the platform and all different networks.

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