10 TikTok Content material Concepts for Companies

With 1 billion energetic customers throughout 154 international locations, TikTok has develop into a robust enterprise advertising and marketing instrument. Most companies are leveraging it to advertise their services. In case you are a type of few companies that don’t use TikTok pondering it’s geared solely towards younger audiences, it’s time to debunk the parable.

In response to current statistics, round 21% of TikTok customers within the US are above 30, 20% are above 40, and 11% are above 50. As well as, 40% of customers belong to Gen Z.

In brief, TikTok can assist you interact an unlimited vary of audiences, thereby boosting model consciousness and probabilities of conversions.

Nevertheless, TikTok customers devour 167 million movies inside a minute. This makes it difficult for companies to ideate new TikTok content material concepts persistently.

On this publish, we are going to share 10 TikTok content material concepts to assist companies drive excessive engagement and thrive on this platform.

10 Prime TikTok Content material Concepts for Your Enterprise

1. Experience on the Newest Tendencies

TikTok tendencies are ever-evolving. Each week or just a few months, new tendencies, together with challenges, songs, and hashtags, emerge within the TikTok ecosystem.

What does that imply for your small business?

Incorporating these tendencies into the advertising and marketing technique can assist you keep forward of the rivals.

See how @Duolingo, a language-learning platform supplier, leverages trending songs to spice up engagement.


Right here, Duolingo built-in British-Albanian singer Dua Lipa’s trending track into its TikTok video.

This tactic of using the most recent development wave has made Duolingo a viral sensation on TikTok in a single day. The academic software supplier has 121.8M likes and 6M followers and earns tens of millions of views on virtually each TikTok video.

Comply with the footsteps of Duolingo to take your model engagement to the following stage. Analysis well-liked movies, songs, and hashtags by scrolling the search bar or exploring the “For You” web page.

As well as, uncover trending songs by searching TikTok’s track library to get began.

2. Share Product Tutorials

Product tutorial movies can assist tackle the ache factors of present and potential clients. Alternatively, they permit the target market to know the product’s utility and advantages.

What’s extra? Together with product-specific hacks could make the tutorials extra fascinating.

Discover how @benefitcosmetics, a beauty model, leverage this easy TikTok content material era strategy.


The model retains on sharing make-up tutorials to spice up its viewers engagement quotient. They mix the tutorials with trending hashtags and music to amplify their effectiveness. No surprise, the model has gained large reputation on TikTok with 7.1M likes and 425.5K followers.

3. Run a Branded Hashtag Problem

Take your social advertising and marketing a notch greater by producing inventive branded hashtag challenges. By branded hashtag, we imply a customized hashtag distinctive to your model.

It may very well be something.

Let’s say an ice cream model asks customers to eat 5 popsicles of their selection and share a video on TikTok with the hashtag #FivePopsicleMonster. Such enjoyable challenges with fascinating hashtags can encourage customers to purchase your merchandise and enhance social media engagement.

Discover how @Crocs, a famend American footwear model, pulled off a branded hashtag problem. The model created a singular hashtag referred to as #ThousandDollarCrocs, which dared customers to publish how they’d customise the footwear.


This branded hashtag problem garnered 3.1B views, whereas Croc’s official TikTok channel reached 5.8M likes and 885.9K followers.

4. Host a Livestream

Livestream means broadcasting or publishing video content material in actual time. Internet hosting stay streams on TikTok can assist your model…

  • Create an interactive setting and have conversations with the target market.
  • Learn feedback and reply to the viewers in actual time.
  • Get and implement viewers suggestions to supply higher providers, thereby bettering model credibility.

What’s extra?

Reviews state that 82% of customers choose watching stay movies of a model over different social content material codecs. One other examine from Ipsos depicts that TikTok Stay engages extra audiences than different social platforms. So, capitalize on stay streaming to strengthen your TikTok advertising and marketing technique.

Stay streams may be leveraged by manufacturers to share a spread of necessary data, together with brand-related information, services or products launches, reductions, and new affords. They’ll additionally present a platform to dive into product specifics, together with options, advantages, and buyer evaluations.

Try how @novelship, a sneaker and attire model, makes use of this function.


The Novelship staff makes bulletins of stay streams earlier than the occasion for optimum engagement. This TikTok content material thought technique has helped them earn 44.2K followers and 100.1K likes.

How Do You Go Stay on TikTok?

Faucet the plus signal (+) on the backside of TikTok’s house display screen and swipe to the “LIVE” choice. Add a related title and picture and hit “GO LIVE.”


5. Share Business-Particular Info

A examine reveals that 61% of consumers belief companies for industry-related insights. So, no matter your area of interest, sharing genuine, industry-specific insights on TikTok can assist your model set up itself as a thought chief.

Use your TikTok deal with to teach your viewers concerning the newest tendencies in your {industry}. As well as, debunk the myths which might be going round relating to your area. All these steps can assist the viewers study details and hold coming extra for genuine data.

To maintain issues contemporary and new, you’ll be able to at all times create compelling TikTok movies explaining the details in a enjoyable method.

Observe how main digital writer @washingtonpost makes use of this tactic to share informative content material.


They create quick informative movies with a humorous take to have interaction the viewers. No surprise they’ve 1.5M followers and 72M likes on TikTok.

6. Encash Behind-The-Scenes

Give your viewers a sneak peek into your staff’s effort. Report the exhausting work that goes into the manufacturing or spotlight weekly conferences. This will permit the viewers to see your model values and tradition, strengthening your relationships.

Try how @netflix, the preferred video streaming service supplier, implements this tactic.


They share random behind-the-scene movies of actors to advertise new releases. This TikTok advertising and marketing technique has helped Netflix earn over 33.3M followers and 708.3M likes.

Rely on SocialPilot’s TikTok scheduler to kind your posting calendar. When you full modifying behind-the-scenes movies, schedule them utilizing this state-of-the-art instrument.

The perfect half about it’s its flexibility. Companies can drag and drop the posts to reschedule the posts on one other time slot.

TikTok scheduler

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7. Manage Q&A Periods

Q&A classes permit the target market to work together with, take heed to, and perceive a model’s perspective. As an illustration, the viewers might want you to share…

  • What impressed you to begin the model?
  • How does your product manufacturing happen?
  • The place did you are taking the staff for trip?
  • What are your long-term targets?

Whereas they will discover solutions to a few of these questions on the web site, answering them throughout Q&A classes can assist you construct a private reference to the purchasers. The important thing profit of those actual time classes is attending to know your model’s notion and gauging the viewers’s curiosity in your merchandise.

Ask a subject knowledgeable or senior member of your staff to go stay for these classes. This may cut back the probabilities of dropping management of the conversations and assist analyze viewers sentiments towards the manufacturers with out hassles.

Right here’s how the main sports activities channel @skysports implements this tactic.


Sky Sports activities conducts Q&A classes with sportspeople at frequent intervals. They ask the followers to share their questions and have enjoyable.

Listed here are just a few facets the channel takes care of whereas operating Q&A classes.

  • Good web connection
  • Excessive-resolution cameras and microphones
  • A snug place or infrastructure with good lighting for hosts

This TikTok content material thought has led to Sky Sports activities with 2.3M followers and 50.4M likes on the platform.

8. Accomplice With Related Area of interest Influencers

Influencer advertising and marketing entails the collaboration of manufacturers with well-liked content material creators to extend model consciousness. Leverage this TikTok advertising and marketing technique to have interaction and convert your target market into clients.

Connect with area of interest influencers with a robust fan following on TikTok to advertise your product and providers.

Discovering the correct influencers is significant to develop genuine buyer relationships and boosting retention in the long run. Try TikTok Creator Market (TCM), a free-of-cost platform that gives manufacturers entry to an enormous base of TikTok creators. Choose your area of interest and get began with the seek for the most effective creator.

Observe how @wanna_kicks, a fashion-tech augmented actuality app makes probably the most of this tactic.


The model not too long ago found niche-specific influencer @paytonking (5.4M followers) through TCM. They collaborated with the proficient creator to advertise its AR software for the sneakers.

9. Run Giveaways and Contests

Social giveaways and contests permit manufacturers to problem the target market to take part and win prizes for his or her efficiency. As an illustration, a model can ask its viewers to share a inventive caption for its product. They might give prizes for partaking TikTok content material concepts.

This tactic can assist manufacturers…

  • Enhance follower rely: Ask the viewers to love or observe the TikTok account for participation.
  • Convert leads: Request the viewers to enroll by way of a kind on the web site with their title, electronic mail tackle, and different essential data.
  • Enhance model loyalty: Provide thrilling prizes and financial advantages. This may hold your target market keep tuned to your account.

Discover how @footlockersingapore, a worldwide athletic footwear retailer, ran a giveaway contest.


The corporate requested the viewers to love and touch upon the video to get an opportunity to win new pair of sneakers.

10. Publish Consumer-Generated Content material

Because the title implies, “user-generated content material” (UGC) is one thing that your target market creates. Leveraging UGC for product promotion can assist you identify an genuine model picture.

The rationale?

It encourages word-of-mouth advertising and marketing and boosts trustworthiness among the many goal market. Actually, Forbes affirms that UGC has a pivotal function in bettering a model’s credibility.

A ton of main manufacturers on TikTok encourage customers to create UGC content material. They repurpose the content material to create compelling advertisements, movies, and extra.

Right here’s a wonderful instance.

Observe how the main cellular model @samsung inspired customers to create movies utilizing the Galaxy A sequence cellphone.


They requested customers to make use of the hashtag #DanceAwesome and seize and share a dancing video. This marketing campaign generated over 21.7B views and 5M+ UGC movies.


TikTok is a wonderful platform for companies to attach with their viewers and create partaking content material. Companies can leverage the platform to extend model consciousness and drive conversions.

Utilizing these 10 TikTok content material concepts mentioned on this article, companies can create compelling content material that resonates with their target market and develop their enterprise. The bottom line is experimenting with various kinds of content material, persistently offering worth to viewers, and rising engagement.