10 Social Media Analytics Instruments That Do the Math For You [2023]

Questioning which of your social media ways are working? Need to higher focus your time, effort, and price range? You want a social media analytics instrument.

On this article, I’ll cowl a few of the very best free social media analytics instruments obtainable, together with some paid choices (for the true nerds who wish to dive deep on the info and see actual returns).

Then you definately’ll be able to be taught which social media metrics are vital to trace.

Not prepared to begin on the lookout for analytics instruments? Get a primer on what social media analytics even is.

Why you want social media analytics instruments

Social media analytics instruments provide help to create efficiency stories to share along with your staff, stakeholders, and boss — to determine what’s working and what’s not. They need to additionally present the historic information you might want to assess your social media advertising and marketing technique on each macro and micro ranges.

They may also help you reply questions like:

  • Is it value it for my enterprise to maintain posting on Pinterest?
  • What have been our high posts on LinkedIn this 12 months?
  • Ought to we publish extra on Instagram subsequent month?
  • Which community drove probably the most model consciousness for our product launch?
  • What sort of posts do my followers prefer to touch upon?
  • And plenty of extra.

10 of the very best social media analytics instruments for 2023

#1: Hootsuite Analytics

Key advantages: Efficiency information from each social community in a single place with easy-to-understand stories

Paid or free? Paid instrument

Talent stage: Newbie to intermediate

Greatest for: Enterprise homeowners who run their very own social media, social media managers at small-to-medium sized companies, advertising and marketing groups

Most social media administration platforms have built-in analytics instruments. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favourite. Nevertheless it’s the instrument I do know and love finest.

viewing social media analytics on multiple networks in Hootsuite

Attempt without spending a dime for 30 days

Think about Twitter analytics, Instagram analytics, Fb analytics, Pinterest analytics, and LinkedIn analytics multi functional place. Hootsuite Analytics provides an entire image of all of your social media efforts, so that you don’t need to verify every platform individually.

It saves time by making it straightforward to match outcomes throughout networks.

Social media publish metrics:

  • Clicks
  • Feedback
  • Attain
  • Engagement fee
  • Impressions
  • Shares
  • Saves
  • Video views
  • Video attain
  • And extra

Profile metrics:

  • Follower progress over time
  • Unfavourable suggestions fee
  • Profile visits
  • Reactions
  • Total engagement fee
  • And extra

Greatest time to publish suggestions

Ever spend a bunch of time writing and designing a social publish solely to have it fall fully flat? There could possibly be loads of causes for that. However probably the most frequent causes this occurs is posting on the improper time. A.okay.a. Posting when your goal audiences will not be on-line or not inquisitive about participating with you.

For this reason our Greatest Time to Publish instrument is among the hottest options of Hootsuite Analytics. It appears at your distinctive historic social media information and recommends probably the most optimum instances to publish based mostly on three totally different targets:

  1. Engagement
  2. Impressions
  3. Hyperlink clicks

Best Time to Publish - Facebook Heatmap

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Most social media analytics instruments will solely advocate posting instances based mostly on engagement. Or they’ll use information from common benchmarks, as an alternative of your distinctive efficiency historical past.

Different cool issues you are able to do with Hootsuite Analytics:

  • Customise report templates for less than the metrics you care about
  • Get stories in your rivals
  • Observe the productiveness of your social staff (response instances, and backbone time for assigned posts, mentions, and feedback)
  • Monitor mentions, feedback, and tags associated to your online business to keep away from PR disasters earlier than they occur

On high of all of that, Hootsuite gained the 2022 MarTech Breakthrough Award for Greatest Total Social Media Administration Platform!

And, in accordance with opinions no less than, the social media analytics instruments have been an enormous a part of that win:

“Makes social media a lot simpler!

The convenience of scheduling posts is wonderful. The analytics for reporting are unbelievable. You possibly can create you personal customized stories.”

– Melissa R. Social Media Supervisor

Business benchmarking

Need assistance setting lifelike targets? Or perhaps you’re not a fan of manually accumulating information for audits and SWOT analyses?

With Hootsuite’s social media benchmarking, yow will discover out how others in your business are doing on social and evaluate your outcomes with only a few clicks. 

To get business benchmarks, comply with these steps:

  1. Register to your Hootsuite dashboard and head to Analytics.
  2. Within the menu on the left facet of the display, scroll to Benchmarking and click on Business.
  3. Choose an business that finest describes your online business. 

Selecting an industry in Hootsuite Analytics Industry Benchmarking

That’s it! Now you may see how your outcomes evaluate to common efficiency stats inside your business. You possibly can arrange customized timeframes, swap between networks — Instagram, Fb, Twitter, LinkedIn, and TikTok — and lookup benchmarks for the next metrics:

  • Profile impressions
  • Profile attain
  • Followers
  • Viewers progress fee
  • Engagement fee
  • Video performs
  • Posting frequency
  • Clicks
  • Shares

… and extra.

Industry benchmarking in Hootsuite Analytics; Two graphs comparing post engagement rate and post like numbers.

Attempt without spending a dime

Additionally, you will discover sources to enhance your content material efficiency proper within the abstract part:

Industry benchmarking in Hootsuite Analytics: Performance summary with dedicated resources for improvement

And, if you might want to current your outcomes to your staff, boss, or different stakeholders, you may simply obtain your comparability report as a PDF file. 

Hootsuite Analytics is included within the Hootsuite Skilled plan, which you’ll be able to attempt without spending a dime for 30 days.

Be taught extra in this video or join a Hootsuite Analytics free trial.

#2: Google Analytics

Key profit: See how a lot site visitors and leads movement to your web site out of your social media channels

Paid or free: Free instrument

Talent stage: all ability ranges

Greatest for: all social media professionals must be accustomed to Google Analytics, however particularly those that work for a web-based enterprise

You’ve most likely heard of Google Analytics already. That’s as a result of it’s among the best free instruments to make use of to study your web site guests. And in the event you’re a social marketer who likes to drive site visitors to your web site, then it’s a useful useful resource to have in your again pocket.

Whereas it’s not a social media reporting instrument per se, you need to use it to arrange stories that can provide help to:

  • See which social media platforms provide the most site visitors
  • See what content material drives probably the most leads and site visitors on which social networks
  • Get to know your viewers with demographic information
  • Calculate the ROI of your social media campaigns

Google Analytics dashboard showing sources of traffic for a blog post

With these information factors, you’ll be capable of get probably the most out of your social media campaigns and successfully strategize for the longer term. No social media technique is full with out Google analytics.

Be taught extra: How you can use Google Analytics to trace social media success

#3: RivalIQ

Key profit: Totally customizable reporting that may draw information from all main social media networks.

Paid or free: Paid instrument

Talent stage: intermediate

Greatest for: social media managers

RivalIQ was designed to let social media managers be information scientists, with out the pesky certification. RivalIQ delivers on-demand analytical information, alerts, and customized stories from main social media platforms.

Simply conduct a aggressive evaluation or an entire social media audit with RivalIQ’s in-depth reporting. Higher nonetheless, you may truly current your findings on to your director, stakeholders, and advertising and marketing staff with fully-customizable charts, graphics, and dashboards.

However RivalIQ isn’t only for discovering the large image! Complete social publish analytics enables you to see precisely which posts work for every platform and determine why they work. Know precisely whether or not it was the hashtags, time of day, publish sort, or which community’s viewers led to success. Then take that data and double down for extra success!

Social Media Analytics Tools example: Rival IQ screenshot

Professional tip:  Getting owned by the competitors? With RivalIQ yow will discover all the identical data above, however from their social media accounts. For those who can’t beat ’em, be a part of ’em (then beat ’em at their very own recreation)!

Be taught extra: Attempt a demo or begin your free trial with RivalIQ

#4: Hootsuite Insights powered by Brandwatch

Key advantages: Analyze model sentiment and buyer demographics in actual time, alongside all of your different social media efficiency information

Free or paid: Paid instrument

Talent stage: Intermediate to superior

Greatest for: Social media professionals, PR and communications groups, small to massive social media groups

Hootsuite Insights is a strong enterprise-level social listening instrument that doubles as an analytics instrument.

It goes past Hootsuite Analytics, monitoring your earned social mentions so you may measure social sentiment and enhance buyer expertise.

Brand sentiment dashboard in Hootsuite Insights showing spike in negative sentiment

It additionally analyzes information about your viewers demographics like gender, location, and language. You possibly can evaluate demographics throughout networks, or take a look at the mixture image of your viewers for all networks mixed.

This can be a instrument that basically tells you a large number about your viewers — and the way they really feel about you. It may inform you whether or not a spike in mentions is a victory or a catastrophe. And it could possibly provide help to capitalize or keep away from both one, respectively.

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#5: Brandwatch

Key advantages: Observe and analyze information from greater than 95 million sources, together with blogs, boards, and evaluation websites, in addition to social networks

Free or paid: Paid instrument

Talent stage: Newbie to intermediate

Greatest for: PR and communications groups, social media entrepreneurs who concentrate on engagement and model monitoring

Brandwatch is a strong instrument with 5 easy-to-use social media analytics report templates:

  • Abstract: A high-level view of social conversations about your model, rivals, or key phrases.
  • Traits: A report on the conversations and accounts influencing a selected subject or hashtag, together with mentions per hour or minute.
  • Status: A checkup on sentiment traits you may want to watch or handle.
  • Influencers: A report that will help you determine influencer advertising and marketing alternatives related to your model and analyze their exercise.
  • Competitor comparability: Benchmarking social media information for dialog quantity, sentiment, and share of voice.

Be taught extra: You possibly can add Brandwatch to your Hootsuite dashboard 

#6: Talkwalker

Key advantages: Monitor conversations from greater than 150 million sources to investigate engagement, potential attain, feedback, sentiment, and feelings

Free or paid: Paid instrument

Talent stage: intermediate to superior

Greatest for: social media managers, PR and communications groups, model displays, product entrepreneurs, researchers

Talkwalker provides analytics associated to social conversations past your owned social properties, together with:

  • Mentions
  • Model sentiment
  • Vital influencers
  • Creator lists

You possibly can filter by area, demographics, system, sort of content material, and extra.

Talkwalker is particularly helpful to identify exercise peaks in conversations about your model. This may also help you identify the finest instances in your model to publish on social media.

Be taught extra: You possibly can add Talkwalker to your Hootsuite dashboard

#7: Keyhole

Key advantages: In-depth automated social media stories and dashboards for all platforms

Free or paid: Paid instrument

Talent stage: intermediate to superior

Greatest for: Enterprise-level companies and organizations

Keyhole enables you to report on every part: social media campaigns, model mentions and interactions, hashtag impression, and even influencer marketing campaign outcomes. However that’s not all!

You possibly can drill down into your impressions, attain, share of voice, and even analyze your competitor’s social media methods.

Social media analytics tools example: Keyhole

For those who’re using influencer advertising and marketing as a part of your technique, Keyhole has reporting capabilities that can allow you to determine the best influencers to work with.

Better of all? Keyhole means that you can successfully by no means work in a spreadsheet once more. Good!

#8: Channelview Insights

Key advantages: Analyze the YouTube efficiency of a number of channels

Free or paid: Paid instrument (free for Hootsuite Enterprise customers)

Talent stage: all ability ranges

Greatest for: YouTube entrepreneurs and creators, social media managers who run a YouTube channel alongside different social channels

The Channelview Insights App provides YouTube analytics to the Hootsuite dashboard.

With this integration, you may analyze your YouTube video and channel efficiency alongside all of your different social media channels. You may as well schedule automated, common stories.

Simply see the next metrics in a single place:

  • Views, engagement, subscription exercise
  • Video site visitors sources
  • Viewers insights for demographics, geography, acquisition and extra

Channelview Insights showing YouTube analytics traffic sources piechart

#9: Mentionlytics

Key profit: Observe mentions, key phrases, and sentiment throughout a number of languages on social channels and elsewhere on the internet.

Free or paid: Paid instrument

Talent stage: Newbie to intermediate

Greatest for: PR and communications groups, model monitoring groups, product entrepreneurs, researchers at small to medium-sized companies.

Need to get an enormous image view of what’s being stated about your model on the web? Mentionlytics is a good entry into the world of social media monitoring — particularly in the event you run a worldwide enterprise in multiple language.

Mentionlytics "Top Website Mentioners" chart

Different issues you are able to do with Mentionlytics:

  • Sentiment evaluation
  • Discover high influencers that comply with you
  • Filter outcomes by key phrases
  • Reply to mentions immediately

#10: Panoramiq Insights

Key profit: tracks Instagram analytics, together with Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise customers)

Talent stage: All ability ranges

Greatest for: Instagram entrepreneurs

Alert all of the Instagram entrepreneurs. Panoramiq Insights is ideal for Hootsuite free customers or professional customers who wish to get deeper insights on their Tales specifically. (Simply obtain the app from our App Library).

Instagram Analytics in Panoramiq Insights

Amongst different issues, Panoramiq Insights enables you to:

  • Analyze follower demographics, together with age, gender, nation, metropolis and language
  • Monitor Instagram account exercise (for as much as two accounts), together with views and new followers
  • Discover your finest posts with view and engagement analytics
  • Measure Story views and interactions

Free social media analytics report template

We’ve created a free social media analytics template you need to use to gather information about your efficiency on the assorted social networks. It’s an amazing place to begin in the event you aren’t able to spend money on a instrument that can robotically acquire information for you. Merely obtain it, make a duplicate, and begin customizing it with your individual information.

social media analytics report template

For extra data on the best way to share your analytics information successfully, take a look at our publish on the best way to create a sensible and easy social media report.

Social media analytics FAQs

What is supposed by social media analytics?

Social media analytics is the gathering and evaluation of efficiency information that helps you measure the success of your social media technique. It consists of monitoring metrics like engagement, attain, likes, and plenty of extra throughout all of your social channels.

Which social media analytics instrument is the very best?

Hootsuite Analytics is among the finest social media analytics instruments in the marketplace. It helps social media managers, entrepreneurs, and enterprise homeowners observe metrics from all main networks (Instagram, Fb, Twitter, LinkedIn, TikTok, Pinterest, YouTube) in a single easy-to-use dashboard. Hootsuite customers also can generate stunning customized outcomes with only a few clicks.

What are the advantages of social media analytics?

Social media analytics tells you in case your ways and social methods are working, and helps you higher focus your time, effort, and budgets to achieve the very best outcomes.

What’s the easiest way to trace social media analytics?

Most social media networks have free built-in analytics instruments — however the best solution to observe social media analytics from a number of accounts and networks in a single place is to make use of a social media administration instrument like Hootsuite.

Observe your social media efficiency and maximize your price range with Hootsuite. Publish your posts and analyze the ends in the identical, easy-to-use dashboard. Attempt it free right this moment.

Get Began

All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.